Slide 1 Advertising Management Chapter 5 Slide 2 Chapter Overview Advertising management Choosing an advertising agency Advertising campaign management Research Budget…
Research on Humanities and Social Sciences www.iiste.org ISSN 2222-1719 (Paper) ISSN 2222-2863 (Online) Vol.3, No.3, 2013 1 Hedging and Blending of Advertising Design Elements…