Documents 19 Advertising and Public Relations. Copyright © Houghton Mifflin Company. All rights reserved.19 |...

19 Advertising and Public Relations Agenda The Nature and Types of Advertising Developing an Advertising Campaign Who Develops the Advertising Campaign? Public Relations…

Documents Advertising and Public Relations Copyright © Houghton Mifflin Company. All rights reserved....

Advertising and Public Relations Copyright © Houghton Mifflin Company. All rights reserved. PowerPoint Presentation by Charlie Cook 18 Part Four Promotion Decisions Chapter…