Education Chapter 15 - Advertising

1. 1 Advertising Chapter 15 © 2009, The McGraw-Hill Companies, Inc. All rights reserved. 2. 2 CHAPTER OUTLINE • Defining Advertising • A Brief History of Advertising…

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1. Advertising and Public Relations To be reported by: Emmanny Berbano 2. Chapter Objectives1. Define Advertising2. Identify the four features of advertisements3. Enumerate…