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1. Scheme of Examination& SyllabiMASTER OF BUSINESS ADMINSTRATION (PART - TIME)For Academic Session 2007 – 2010 (onwards till revised) GURU GOBIND SINGH INDRAPRASTHA…

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Advertising & Brand MAnagement By :-Dr. Divya Chowdhry Advertising Management OUTLINE ▪ Advertising Management ▪ Choosing an Ad Agency ▪ Advertising Planning and…

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Advertising & Brand MAnagement By :-Dr. Divya Chowdhry Communication The process by which we exchange or share meanings through a common set of symbols. Marketing Communication…

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Advertising & Brand MAnagement By :-Dr. Divya Chowdhry Integrated Marketing Communications A method of carefully coordinating all promotional activities to produce a…