Tag: multiple ad exchanges

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advertiser publisher

Business The Importance of Effective Communication Flow

1.The Importance of EffectiveCommunication FlowModerator:Rooshina Modi, Senior Manager of Online Marketing, Barnes & NoblePanel Members:Dannielle Brantley, Senior Marketing…

Business IAB Ad Spend - presentatie Roel van Rijsewijk - Affiliatedag - mei 2013

1.Dutch economyThe economic outlook for the Netherlands remains challenging, resulting in a weakadvertising market1 IAB report on Online Ad Spend 20122. Dutch advertising…

Data & Analytics Graph store

1. Linked data analytics in an ad- system (Slide outlines) Inder Singh, Srikanth Sundarrajan @inmobi 2. User store • Why a store for user data – Just like advertiser…

Marketing Financial brokerage houses must consider using rtb

1. Financial institutions must consider RTB in their marketing strategy 2. RTB= Real Time Bidding 3. = digital advertising through open auction 4. Why Open Auction? 5. …

Slide 1© faberNovel 2013 1 Strictement confidentiel Hi Advertising, meet Mr Big Data 12 février 2013 Slide 2 © faberNovel 2013 2 Strictement confidentiel Remember 1996…