A really short introduction to the basic elements of brainstorming. 45 pages with minimal text and a lots of examples.

The project is an attempt to study the economics behind the google's innovation and how the company leverage's these innovations for further profits

Here are my slides from the Social Ad Summit talk.

As the web is increasingly becoming participative, more and more websites are being developed on the Web 2.0 platform and the existing ones are transtioning themselves to…

Lecture by Pablo Moreno Ger on the potential and implications at the crossroads of Learning Analytics and Serious Games

Media planning process

In Our last presentation we continued our series on offline advertising with a look at radio advertising. In today’s article we are going to continue that series with a…

Gary Hayes's intro and 15 minute session talk - Virtual Worlds & Business: What's The ROI? Virtual worlds are maturing at a rapid rate and brands are realising…

In an age where consumers are more powerful than ever, and have almost unlimited choices of how to spend their time, brands should stop trying to interrupt them, and instead…

Display ads are by far the biggest source of income for online publishers. There’s the medium rectangle, half-page, leaderboard, and possibly hundreds of more obscure types.…