1. In what ways do consumers stray from a deliberative,rational decision process? 2. Elaboration Likelihood Model Peripheral route Attitude formation or change provokes much…
1. In what ways do consumers stray from deliberative, rational decision making 2. Low involvement consumer decision making Central route Based on consumer’s diligent ,rational…
1. In what ways do consumers stray from a deliberative,rational decision process? 2. Elaboration Likelihood Model Peripheral route Attitude formation or change provokes much…