Documents The Influence of Mobile Marketing on Brand Equity

The Influence of Mobile Marketing on Brand Equity. Is mobility on demand a good investment? Stijn Driessen Bart van Leeuwen Friday, 23 January 2009 The Influence of Mobile…

Documents The influence of mobile marketing on brand equity

The Influence of Mobile Marketing on Brand Equity. Is mobility on demand a good investment? Stijn Driessen Bart van Leeuwen Friday, 23 January 2009 The Influence of Mobile…