Documents 0900 revision anne mac donald

1. Television and Technology: Friends, Foes, or Just Fragmented?A brief look at the changes and challenges facing the television and marketing industries in an age when technology…

Marketing 4A's Transformation 2014 - March 18 - Louis Jones, Maxus

1. 4A’s Initiative Addressable Platforms 2. Addressable Television Identify and target homes based on viewing patterns, customer lists, advanced demography and purchase…