1. THE PERSONALSELLING PROCESSCLAUDIOSALONGA 2. INTRODUCTION Personal selling is where businesses usepeople (the “sales force”) to sell the productafter meeting face-to-face…

Slide 1Season Ticket Holders Attracting & Keeping Them Chapter 5 Slide 2 For this chapter… We will use role-plays as a means to understand and apply the concepts. For…

1. Chapter4The Psychology of Selling. Why People Buy 2. Chapter44-2 3. Main Topics The Tree of Business Life: Benefits Why People Buy–The Black Box Approach Psychological…

Session 17 Prof: Yasmin * Introduction Grocery store, hardware store, banking, insurance, hair cut saloons are entirely dependent upon personal selling Indian market psychology…

Adaptive Selling for Relationship Building What is adaptive selling? Why is it important for salespeople to practice adaptive selling? What kind of knowledge do salespeople…

Overview of Selling Overview of Selling 1 1 Personal Selling â Defined An important part of marketing that relies heavily on interpersonal interactions between buyers and…