1. How Magazines can Survive the Digital Age Jason Dojc 2. Traditional media is losing “news” market share to the Internet Source: Pew Research Centre via Marketing Charts…

RADIO ADVERTISING Executive Summary Advertising in general expresses the positioning. Powerful advertising is the result of powerful planning. Great ideas and great ad campaigns…

Page 1 of 43 Executive Summary Advertising in general expresses the positioning. Powerful advertising is the result of powerful planning. Great ideas and great ad campaigns…

1. Journalism(part 2) 2. Agenda6:00 – 6:30Q&A on feature assignmentsQuotes lessons6:30 – 7:00Another Class Feature Read7:00-7:30Where the news industry is headed7:30-8:30Workshop…

1. DIGITAL SIGNAGE: A crash course on what all the fuss is about 2. WHO IS THIS GUY? 3. SIXTEEN:NINE BLOG www.sixteen-nine.net 4. LOOKING BACK This stuff has actually been…

1. The future of mobile monetization Rogier van den Heuvel VP Worldwide Sales 2. eBuddy is the world’s largest independent IM provider 3. About 2/3 of the world’s population…

1. History of AdvertisingPresented byAditya Mayank & Abhinav Dayal MBA-3rd semester 2. Origin & growth of advertising in the world Notused untibbbl about 200 years…

1. OTT - WHERE DO WE GO FROM HERE? JUAN RAMON ZARCO SILICON VALLEY GROWTH PARTNERS Hungary Media 2013 Conference 1 2. OUTLINE Definitions • Infrastructure and Content Providers…

1. Business ModelKarthik Leong Kong Fee Duan Jinglong Qing JinJian 2. Outline1. Introduction : What is Google TV2. Customers / Value Proposition• Television• Applications…

1. Strike the Most Profitable Balance between Direct & Third Party Inventory Multi Channel Distribution Presenter – Bhanu Chopra, CEO 2. #1 How do you determine optimal…