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Documents 7-1 Chapter 7 Attitudes. 7-2 Attitudes A lasting, general evaluation of people (including oneself),....

Slide 17-1 Chapter 7 Attitudes Slide 2 7-2 Attitudes A lasting, general evaluation of people (including oneself), objects, advertisements, or issues. Attitude ObjectAnything…

Documents Information Processing: Part I MKT 750 Dr. West. Agenda Evaluating a Marketing Communications...

Slide 1 Information Processing: Part I MKT 750 Dr. West Slide 2 Agenda Evaluating a Marketing Communications Campaign Information Processing Framework Exposure Attention…

Documents 4550: Promotion Strategy I Professor Campbell 2/22/05.

Slide 1 4550: Promotion Strategy I Professor Campbell 2/22/05 Slide 2 Plan for the Day Differences between advertising and promotions Types of sales promotions Consumer promotions…

Documents CHAPTER 10, Advance Marketing Research v2.1

Chapter 10 The Advertising Program And the Ad-post testing & Tracking study The Advertising Program and the Ad-post Testing & tracking Study * Advertising Post Testing…