1. Sean Dunn, Account Director, Vision CriticalSally Joubert, CEO, Luma Research 2. 2005Timing  When  do  you  need  the  results  by?  Supply  any  cri0cal  dates…

Slide 1Advertising & Promotion Research 7 Slide 2 Objectives 1.Purpose/Methods of Ad Research 2.Secondary Data Sources (Yahoogle?!) 3.Purpose/Methods of Copy Research…

1. part one: MAKING THE CASE FOR BY MARK KREBS ALWAYS FORWARD 2.   ALWAYS FORWARD 3.   EFFECTIVE PROMOTIONAL PLANNING WILL… ALWAYS FORWARD 4. ALWAYS FORWARD   EFFECTIVE…

Slide 1 Advertising & Promotion Research Dr. Close Slide 2 Role of Research Defined as: –“the planning, collecting, and analyzing information to improve marketing…

Marketing 3344 Advertising and Brand Promotion Research: Any research that helps in the development, execution or evaluation of advertising and promotion. Account Planning:…

8 Marketing Information Management Advertising & Promotion Research Dr. Close 1 Role of Research Defined as: âthe planning, collecting, and analyzing information to…

Slide 1 Advertising & Promotion Research 7 1 Objectives Purpose/Methods of Ad Research Secondary Data Sources (Yahoogle?!) Purpose/Methods of Copy Research 2 Key Definitions…