Documents Chapter 1 Integrated Marketing Communications. Chapter 1: IMC Chapter Objectives We will: 1. Review....

Slide 1Chapter 1 Integrated Marketing Communications Slide 2 Chapter 1: IMC Chapter Objectives We will: 1. Review the various elements of the promotional mix 2. Summarize…

Documents Integrated Marketing Communications

1.An Introduction to Integrated Marketing Communications ©2007 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin2. What is Marketing? Marketingis an organizational function…

Business Integrated Marketing

1.An Introduction to Integrated Marketing Communications ©2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin2. The Growth of Advertising and Promotion ©2003 McGraw-Hill…

Business integrated marketing communication

1.An Introduction to Integrated Marketing Communications ©2007 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin2. What is Marketing? Marketingis an organizational function…