1. TheSocialisationof BrandsSocial media tracker - 2010 2. ContentsExecutive summary 5Introduction 7 • The continuing Wave story 10Methodology 15The social challenge for…

1 September 2008 29 countries 17,000 internet users © Universal McCann 2008 When did we start trusting strangers? How the internet turned us all into influencers 3 Introduction…

1. TheSocialisationof BrandsSocial media tracker - 2010 2. ContentsExecutive summary 5Introduction7• The continuing Wave story 10Methodology15The social challenge for brands18The…

1. 20 MAY 2011 growing your businessin a digital world 2. I’m Allister 3. somethingbig ishappening 4. 1x 15,000x 5. Our journey to connectednessConnectedness1970 1980 1990…

1 September 2008 29 countries 17,000 internet users © Universal McCann 2008 When did we start trusting strangers? How the internet turned us all into influencers 3 Introduction…

1.The Socialisation of Brands Social media tracker - 2010 2. Contents Executive summaryIntroductionThe continuing Wave storyMethodologyThe social challenge for brandsThe…

The Socialisation of Brands Social media tracker - 2010 3 Contents Executive summary Introduction • The continuing Wave story Methodology The social challenge for brands…

1. 20 MAY 2011 growing your businessin a digital world 2. I’m Allister 3. somethingbig ishappening 4. 1x 15,000x 5. Our journey to connectednessConnectedness1970 1980 1990…

1 September 2008 29 countries 17,000 internet users © Universal McCann 2008 When did we start trusting strangers? How the internet turned us all into influencers 3 Introduction…