Understanding Consumer and Business Buyer Behavior Chapter 5 Next Exit Prentice Hall, Copyright 2009 5-* Rest Stop: Previewing the Concepts Describe the consumer market and…
The Global Marketplace Chapter 15 Next Exit Prentice Hall, Copyright 2009 15-* Rest Stop: Previewing the Concepts Discuss how the international trade system, and the economic,…
Pricing: Understanding and Capturing Customer Value Chapter 9 Next Exit Prentice Hall, Copyright 2009 9-* Rest Stop: Previewing the Concepts Discuss the importance of understanding…
Communicating Customer Value: Advertising and Public Relations Chapter 12 Next Exit Prentice Hall, Copyright 2009 12-* Rest Stop: Previewing the Concepts Discuss the process…