CONSUMER BEHAVIOUR BBA Marketing Personal Consumer The individual who buys goods and services for his or her own use, for household use, for the use of a family member, or…

Slide 1 Consumer Perception CHAPTER SIX 1 Learning Objectives To Understand the Sensory Dynamics of Perception. To Learn About the Three Elements of Perception. To Understand…

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MMK277 NOTES Consumer behaviour is defined as: The behaviour that consumers undertake in searching for, purchasing, using, evaluating and disposing of the products (and services)…

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1. PERCEPTION ELEMENTS OF PERCEPTION DYNAMICS OF PERCEPTION 2. Perception Perception is defined as the process by which an individual selects, organizes, and interprets stimuli…

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CHAPTER 2 PERCEPTION CHAPTER OBJECTIVES When students finish this chapter they should understand that: • • • • • • Perception is a three-stage process that translates…