Documents Ogilvy Cape Town Integrated Marketing

1. But before we dive right in we needto understand some context 2. ”The consumer is not a moron,she’s your wife” 3. But how we consumemedia has changed. 4. “It’s…

Documents Integrated Marketing

1.But before we dive right in we needto understand some context2. ”The consumer is not a moron,she’s your wife” 3. But how we consumemedia has changed. 4. “It’s…