MAY 2013 | atZionsville.com 1
A part of the TownePost.com Network of Hyper Local Newsletters
C O M M U N I T Y N E W S L E T T E R
atZionsville.com MAY 2013
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Zionsvilles Only Monthly Community Newsletter
Adam WoodDriving to Be a Champion
ZionsvilleStories Celebrating Zionsville Mothers
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2 zionsville community newsletter | may 2013
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may 2013 | atZionsville.com 3
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4 zionsville community newsletter | may 2013
Per sona l Trusts a nd Estates
2013 The National Bank of Indianapolis www.nbofi.com Not FDIC Insured No Bank Guarantee May Lose Funds
Our full-service Personal Trust Division offers a complete menu of Trust and Estate services designed to enhance the wealth and well-being of our personal clients.
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Insertion Date: February 2013 CW:
Pub: @Carmel, @Geist & @Center Grove Acct. Serv.
111 Monument Circle, Suite 4150 / Indianapolis, IN 46204 /t 317/632/6501 /cvrindy.com /
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MAY 2013 | atZionsville.com 5
ON THE COVER: Zionsville High School golfer Adam Wood - page 30
contents7 The Gardening of Art | Wynne Lucas
10 Business Spotlight: Great Day Improvements: Stanke Windows & Patio Enclosures| Andy J. Murphy
14 A Zionsville Mother Brings Fashion to the NFL | Ray Compton
17 Brickstreet Market & Market Eve18 Beth Boles: A Mother With A Racers Heart
| Neil Lucas
22 Barthuly Irrigation: A Business of Brothers | Neil Lucas
24 50 Years of Tartan: The Gordon Pipers Story| Neal Moore
28 Something Special at Butlers Pantry | JJ Kaplan
30 Adam Wood: Driving to Be a Champion | Ray Compton
34 Events Calendar36 Zionsville High School End of School
Events Calendar
39 Dianne Miller: A Mother to Many| JJ Kaplan
44 My Sugar Pie: A Moms Life of Pie | JJ Kaplan
TownePost Publisher Tom [email protected] 317-496-3599
Business Manager & SalesNeil [email protected]
Sales AssociateLena [email protected]
Accounting Jeanne [email protected] 317-823-5060
Creative Director Alyssa [email protected]
Story SubmissionsPost your stories to TownePost.com or email to [email protected].
Mailing AddressP.O. Box 36097Indianapolis, IN 46236-0097Phone: 317-296-7800Fax: 317-536-3030www.atZionsville.com
The Zionsville Community Newsletter is published by Britt Interactive, LLC and written for and by local Zionsville area residents. Newsletters are distributed via direct mail to over 8,000 Zionsvile area homeowners and businesses each month. For more information, visit www.atZionsville.com.
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6 zionsville COMMUNITY NEWSLETTER | MAY 2013
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may 2013 | atZionsville.com 7
The Gardening of Art| Wynne Lucas
When Pat Beudel and her husband, Bud, decided to move from Michigan to Indiana in 1992, they had a multitude of cities and towns from which to choose. However, they chose Zionsville; and according to her, they have never regretted their decision. Pat is a proud Zionsville resident who offers a unique artistic talent to the town with art created around gourds.
This local artist has found a way to truly maintain the local aspect of her art. Over a two-year period, she grows and dries her own gourds that she later uses as her canvas. As I soon discovered, raising gourds is not a simple process. In addition, only a very specific type of gourd can be used in Pats art. Every aspect of Pats process is as unique as it is interesting. Even her garden is unique. In the late 1990s, it was deemed a National Wildlife Habitat, and she has maintained this status ever since. She keeps a multitude of food sources, water sources, and shelter a bat house included within her organic habitat.
After talking with Pat, the importance of the Zionsville community became evident. Pat wanted to specifically
mention the impact that Elizabeth Muellur has had on the Zionsville community. Pat and Elizabeth are both considered Master Gardeners. To keep this title, they must both complete various volunteer activities around the community. Presently, she is helping to restore an old cemetery north of town that dates back to the Civil War.
Being a certified Master Gardener, she is able to grow the gourds that she uses in her artwork. Although she was a gardener first, her love for art bled into her gardening. She managed to teach herself most of the techniques that she uses in her art. She saw gourds as being a more versatile alternative to canvas.
For those who are interested in appreciating these pieces of art in reality, there are a variety of options present. Her art is displayed within the CCA Gallery in downtown Zionsville and in the Renaissance Hotel located at 11925 Meridian Street in Carmel. In addition, LS Travel Retail Stores, located in airports around the United States, feature local artistry. Her art is featured at the Indianapolis airport LS Travel Retail Stores located in Concourse B. There, you can find walnut-sized gourd necklaces.
Pat is not the only one to appreciate all that gourds have to offer as art. To my surprise, there is an Indiana Gourd Society. This year, the society will hold its annual statewide
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8 zionsville COMMUNITY NEWSLETTER | MAY 2013
gourd show on May 4 and 5. The show will be at the Boone County 4-H Fairgrounds in Lebanon, Indiana. Although Pat will not be showing her artwork this year, she has in the past.
Reading this article does not adequately allow a person to appreciate all aspects of Pats artwork. Thus, I encourage you all to dig deeper into this interesting area of art that Zionsville has to offer.
Wynne Lucas is a sophomore at Purdue University.
Left: Gourds being dried and awaiting the artists touch. Right: Pat Beudel in one of her gardens.
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MAY 2013 | atZionsville.com 9
10 Hendricks & Boone County locations
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Twelve hundred handmade rugs
Hundreds of pieces of vintage Indiana artwork
Something For
Everyone
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Handmade Rugs
Antique 8 1 x 2 2 Persian Karaja
handknotted runner. $595.00
Antique 11 0 x 8 7 Persian Sarouk
handknotted area rug. The classic Persian carpet. $2,995.00
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Phone: (317) 253-5910 Email: [email protected]
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Everyone
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& Genuine Article
New And Used
Handmade Rugs
Antique 8 1 x 2 2 Persian Karaja
handknotted runner. $595.00
Antique 11 0 x 8 7 Persian Sarouk
handknotted area rug. The classic Persian carpet. $2,995.00
Recently-made 9 3 x 6 2 Pakistani Gabbeh handknot-
ted area rug. Natural dyes; Handspun wool. $1,495.00
Recently-made 11 11 x 8 8 Indian Serapi
handknotted area rug. Handspun wool. $2,295.00
Recently-made 9 9 x 2 6 Pakistani
modern tribal Kilim runner. $325.00
Recently-made 10 1 x 7 9 Indian Tabriz hand-
knotted area rug. Handspun wool. $4,295.00
5914 N. College Ave. Indianapolis, IN 46220 (Next to Binkleys)
Phone: (317) 253-5910 Email: [email protected]
www.fineestateart.com www.fineestaterugs.com
Something For
Everyone
(As Long As You
Like Art or Rugs)
Vintage Indiana Art
& Genuine Article
New And Used
Handmade Rugs
Antique 8 1 x 2 2 Persian Karaja
handknotted runner. $595.00
Antique 11 0 x 8 7 Persian Sarouk
handknotted area rug. The classic Persian carpet. $2,995.00
Recently-made 9 3 x 6 2 Pakistani Gabbeh handknot-
ted area rug. Natural dyes; Handspun wool. $1,495.00
Recently-made 11 11 x 8 8 Indian Serapi
handknotted area rug. Handspun wool. $2,295.00
Recently-made 9 9 x 2 6 Pakistani
modern tribal Kilim runner. $325.00
Recently-made 10 1 x 7 9 Indian Tabriz hand-
knotted area rug. Handspun wool. $4,295.00
5914 N. College Ave. Indianapolis, IN 46220 (Next to Binkleys)
Phone: (317) 253-5910 Email: [email protected]
www.fineestateart.com www.fineestaterugs.com
Something For
Everyone
(As Long As You
Like Art or Rugs)
Vintage Indiana Art
& Genuine Article
New And Used
Handmade Rugs
Antique 8 1 x 2 2 Persian Karaja
handknotted runner. $595.00
Antique 11 0 x 8 7 Persian Sarouk
handknotted area rug. The classic Persian carpet. $2,995.00
Recently-made 9 3 x 6 2 Pakistani Gabbeh handknot-
ted area rug. Natural dyes; Handspun wool. $1,495.00
Recently-made 11 11 x 8 8 Indian Serapi
handknotted area rug. Handspun wool. $2,295.00
Recently-made 9 9 x 2 6 Pakistani
modern tribal Kilim runner. $325.00
Recently-made 10 1 x 7 9 Indian Tabriz hand-
knotted area rug. Handspun wool. $4,295.00
5914 N. College Ave. Indianapolis, IN 46220 (Next to Binkleys)
Phone: (317) 253-5910 Email: [email protected]
www.fineestateart.com www.fineestaterugs.com
Something For
Everyone
(As Long As You
Like Art or Rugs)
Vintage Indiana Art
& Genuine Article
New And Used
Handmade Rugs
Antique 8 1 x 2 2 Persian Karaja
handknotted runner. $595.00
Antique 11 0 x 8 7 Persian Sarouk
handknotted area rug. The classic Persian carpet. $2,995.00
Recently-made 9 3 x 6 2 Pakistani Gabbeh handknot-
ted area rug. Natural dyes; Handspun wool. $1,495.00
Recently-made 11 11 x 8 8 Indian Serapi
handknotted area rug. Handspun wool. $2,295.00
Recently-made 9 9 x 2 6 Pakistani
modern tribal Kilim runner. $325.00
Recently-made 10 1 x 7 9 Indian Tabriz hand-
knotted area rug. Handspun wool. $4,295.00
5914 N. College Ave. Indianapolis, IN 46220 (Next to Binkleys)
Phone: (317) 253-5910 Email: [email protected]
www.fineestateart.com www.fineestaterugs.com
Margaret Overbeck (Cambridge City, IN; 1863-1911) 12x16 oil on canvas Study of a Young Woman, signed lower left. A very rare painting by Margaret Overbeck. Margaret and her three Overbeck sisters were well known for their arts and crafts pottery creations. Painting has been cleaned and conserved. Housed in a 16K gold hand-leafed reproduction frame. Price: $9,500.00
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www.fineestateart.com www.fineestaterugs.com
317.722.0537www.itex.com
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Everyone
(As Long As You
Like Art or Rugs)
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& Genuine Article
New And Used
Handmade Rugs
Antique 8 1 x 2 2 Persian Karaja
handknotted runner. $595.00
Antique 11 0 x 8 7 Persian Sarouk
handknotted area rug. The classic Persian carpet. $2,995.00
Recently-made 9 3 x 6 2 Pakistani Gabbeh handknot-
ted area rug. Natural dyes; Handspun wool. $1,495.00
Recently-made 11 11 x 8 8 Indian Serapi
handknotted area rug. Handspun wool. $2,295.00
Recently-made 9 9 x 2 6 Pakistani
modern tribal Kilim runner. $325.00
Recently-made 10 1 x 7 9 Indian Tabriz hand-
knotted area rug. Handspun wool. $4,295.00
5914 N. College Ave. Indianapolis, IN 46220 (Next to Binkleys)
Phone: (317) 253-5910 Email: [email protected]
www.fineestateart.com www.fineestaterugs.com
Something For
Everyone
(As Long As You
Like Art or Rugs)
Vintage Indiana Art
& Genuine Article
New And Used
Handmade Rugs
Antique 8 1 x 2 2 Persian Karaja
handknotted runner. $595.00
Antique 11 0 x 8 7 Persian Sarouk
handknotted area rug. The classic Persian carpet. $2,995.00
Recently-made 9 3 x 6 2 Pakistani Gabbeh handknot-
ted area rug. Natural dyes; Handspun wool. $1,495.00
Recently-made 11 11 x 8 8 Indian Serapi
handknotted area rug. Handspun wool. $2,295.00
Recently-made 9 9 x 2 6 Pakistani
modern tribal Kilim runner. $325.00
Recently-made 10 1 x 7 9 Indian Tabriz hand-
knotted area rug. Handspun wool. $4,295.00
5914 N. College Ave. Indianapolis, IN 46220 (Next to Binkleys)
Phone: (317) 253-5910 Email: [email protected]
www.fineestateart.com www.fineestaterugs.com
Zionsville_May_2013.indd 9 4/29/2013 12:59:07 PM
10 zionsville COMMUNITY NEWSLETTER | MAY 2013
| J. Andy Murphy
When it comes to home improvement and expansion projects, Patio Enclosures and Stanek Windows are two brands that have long been synonymous with quality and durability. Both Cleveland-born brands are now part of Great Day Improvements, LLC a residential /commercial remodeler and manufacturer offering a portfolio of tailored home improvement solutions. This is one of several initiatives weve executed to transform and expand Great Day Improvements into a one-stop home improvement company for our customers, said Tom Williams , General Manager of Great Day Improvements in Fishers, IN. The Stanek brand has been in existence for 60 years and in terms of quality, it is an excellent complement to our legendary Patio Enclosures brand. We are excited about the continued growth of our organization and the additional product offering we will be able to extend to our customers.
Since 1966, Patio Enclosures has custom-manufactured and installed over 250,000 sunrooms, solariums and screen rooms nationwide. And they are known for being some of the best rooms on the market. The same is true for Stanek Windows, which has been producing exquisitely crafted replacement windows, engineered to outperform both the elements and the competition, since 1953.
Stanek Windows & Patio Enclosures
great day improvements
Tom Williams, General Manager of Great Day Improvements
10 zionsville COMMUNITY NEWSLETTER | MAY 2013
SINCE1953
EACH WINDOWSOME RESTRICTIONS APPLY. SEE STORE FOR
DETAILS. HURRY, OFFER ENDS 6/7/13TP
$100 OFFPATIO DOORS
SOME RESTRICTIONS APPLY. SEE STORE FOR DETAILS. HURRY, OFFER ENDS 6/7/13
TP
$250 OFF
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9715 Kincaid Dr. #400, Fishers, IN IN # GL110049 Get inspired, visit www.stanekwindows.com
FOR A FREE IN-HOME ESTIMATECALL 800-230-8301
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REPLACEWINDOWS
SINCE1966
REPLACEWINDOWSREPLACEWINDOWSREPLACEWINDOWSREPLACEWINDOWSREPLACEWINDOWSSCREEN ROOMS AND SUNROOMSSOME RESTRICTIONS APPLY. SEE STORE FOR DETAILS. HURRY, OFFER ENDS 6/7/13TP
ANY HOME IMPROVEMENT PROJECTSOME RESTRICTIONS APPLY. SEE STORE FOR
DETAILS. HURRY, OFFER ENDS 6/7/13TP
15% OFF
FINANCING AVAILABLE | LIFETIME WARRANTIES
SOLARIUMS ROOM ADDITIONS WINDOWS AND MORE CUSTOM BUILT FOR YOU
9715 Kincaid Dr. #400, Fishers, IN IN # GL110049Get inspired, visit www.patioenclosures.com
FOR A FREE IN-HOME ESTIMATECALL 800-230-8301
MORE THAN JUSTSUNROOMS
------------------------------------------------------------------------------------------------
HOME EXPANSION HOME IMPROVEMENT WINDOWS HARDSCAPES AND MORE
v i s i t w w w . g r e a t d a y i m p r o v e m e n t s . c o m
FINANCING AVAILABLE | LIFETIME WARRANTIES
$2,000 OFFUP TO
SINCE1953 FINANCING AVAILABLE | LIFETIME WARRANTIES
EACH WINDOWSOME RESTRICTIONS APPLY. SEE STORE FOR
DETAILS. HURRY, OFFER ENDS 6/7/13TP
$100 OFFPATIO DOORS
SOME RESTRICTIONS APPLY. SEE STORE FOR DETAILS. HURRY, OFFER ENDS 6/7/13
TP
$250 OFF
ENERGY-EFFICIENT IMPACT RESISTANT ENDLESS OPTIONS CUSTOM BUILT FOR YOU
9715 Kincaid Dr. #400, Fishers, IN IN # GL110049Get inspired, visit www.stanekwindows.com
FOR A FREE IN-HOME ESTIMATECALL 800-230-8301
MORE THAN JUST REPLACEMENTWINDOWS
MORE THAN JUST REPLACEMENTWINDOWS
SINCE1966
SCREEN ROOMS AND SUNROOMSSOME RESTRICTIONS APPLY. SEE STORE FOR
DETAILS. HURRY, OFFER ENDS 6/7/13TP
$2,000 OFFUP TO
ANY HOME IMPROVEMENT PROJECTSOME RESTRICTIONS APPLY. SEE STORE FOR
DETAILS. HURRY, OFFER ENDS 6/7/13TP
15% OFF
FINANCING AVAILABLE | LIFETIME WARRANTIES
SOLARIUMS ROOM ADDITIONS WINDOWS AND MORE CUSTOM BUILT FOR YOU
9715 Kincaid Dr. #400, Fishers, IN IN # GL110049Get inspired, visit www.patioenclosures.com
FOR A FREE IN-HOME ESTIMATECALL 800-230-8301
MORE THAN JUST SUNROOMS
------------------------------------------------------------------------------------------------
HOME EXPANSION HOME IMPROVEMENT WINDOWS HARDSCAPES AND MORE
v i s i t w w w . g r e a t d a y i m p r o v e m e n t s . c o m
SINCE1953 FINANCING AVAILABLE | LIFETIME WARRANTIES
EACH WINDOWSOME RESTRICTIONS APPLY. SEE STORE FOR
DETAILS. HURRY, OFFER ENDS 6/7/13TP
$100 OFFPATIO DOORS
SOME RESTRICTIONS APPLY. SEE STORE FOR DETAILS. HURRY, OFFER ENDS 6/7/13
TP
$250 OFF
ENERGY-EFFICIENT IMPACT RESISTANT ENDLESS OPTIONS CUSTOM BUILT FOR YOU
9715 Kincaid Dr. #400, Fishers, IN IN # GL110049Get inspired, visit www.stanekwindows.com
FOR A FREE IN-HOME ESTIMATECALL 800-230-8301
MORE THAN JUST REPLACEMENTWINDOWS
MORE THAN JUST REPLACEMENTWINDOWS
SINCE1966
SCREEN ROOMS AND SUNROOMSSOME RESTRICTIONS APPLY. SEE STORE FOR
DETAILS. HURRY, OFFER ENDS 6/7/13TP
$2,000 OFFUP TO
ANY HOME IMPROVEMENT PROJECTSOME RESTRICTIONS APPLY. SEE STORE FOR
DETAILS. HURRY, OFFER ENDS 6/7/13TP
15% OFF
FINANCING AVAILABLE | LIFETIME WARRANTIES
SOLARIUMS ROOM ADDITIONS WINDOWS AND MORE CUSTOM BUILT FOR YOU
9715 Kincaid Dr. #400, Fishers, IN IN # GL110049Get inspired, visit www.patioenclosures.com
FOR A FREE IN-HOME ESTIMATECALL 800-230-8301
MORE THAN JUST SUNROOMS
------------------------------------------------------------------------------------------------
HOME EXPANSION HOME IMPROVEMENT WINDOWS HARDSCAPES AND MORE
v i s i t w w w . g r e a t d a y i m p r o v e m e n t s . c o m
Patio Enclosures full page 0513.indd 1 4/23/13 9:37 AM
Zionsville_May_2013.indd 10 4/29/2013 3:36:13 PM
MAY 2013 | atZionsville.com 11
SINCE1953
EACH WINDOWSOME RESTRICTIONS APPLY. SEE STORE FOR
DETAILS. HURRY, OFFER ENDS 6/7/13TP
$100 OFFPATIO DOORS
SOME RESTRICTIONS APPLY. SEE STORE FOR DETAILS. HURRY, OFFER ENDS 6/7/13
TP
$250 OFF
ENERGY-EFFICIENT IMPACT RESISTANT ENDLESS OPTIONS CUSTOM BUILT FOR YOU
9715 Kincaid Dr. #400, Fishers, IN IN # GL110049 Get inspired, visit www.stanekwindows.com
FOR A FREE IN-HOME ESTIMATECALL 800-230-8301
MORE THAN JUST REPLACEMENTWINDOWS
REPLACEWINDOWS
SINCE1966
SCREEN ROOMS AND SUNROOMSSOME RESTRICTIONS APPLY. SEE STORE FOR
DETAILS. HURRY, OFFER ENDS 6/7/13TP
ANY HOME IMPROVEMENT PROJECTSOME RESTRICTIONS APPLY. SEE STORE FOR
DETAILS. HURRY, OFFER ENDS 6/7/13TP
15% OFF
FINANCING AVAILABLE | LIFETIME WARRANTIES
SOLARIUMS ROOM ADDITIONS WINDOWS AND MORE CUSTOM BUILT FOR YOU
9715 Kincaid Dr. #400, Fishers, IN IN # GL110049Get inspired, visit www.patioenclosures.com
FOR A FREE IN-HOME ESTIMATECALL 800-230-8301
MORE THAN JUSTSUNROOMS
------------------------------------------------------------------------------------------------
HOME EXPANSION HOME IMPROVEMENT WINDOWS HARDSCAPES AND MORE
v i s i t w w w . g r e a t d a y i m p r o v e m e n t s . c o m
FINANCING AVAILABLE | LIFETIME WARRANTIES
$2,000 OFFUP TO
SINCE1953 FINANCING AVAILABLE | LIFETIME WARRANTIES
EACH WINDOWSOME RESTRICTIONS APPLY. SEE STORE FOR
DETAILS. HURRY, OFFER ENDS 6/7/13TP
$100 OFFPATIO DOORS
SOME RESTRICTIONS APPLY. SEE STORE FOR DETAILS. HURRY, OFFER ENDS 6/7/13
TP
$250 OFF
ENERGY-EFFICIENT IMPACT RESISTANT ENDLESS OPTIONS CUSTOM BUILT FOR YOU
9715 Kincaid Dr. #400, Fishers, IN IN # GL110049Get inspired, visit www.stanekwindows.com
FOR A FREE IN-HOME ESTIMATECALL 800-230-8301
MORE THAN JUST REPLACEMENTWINDOWS
MORE THAN JUST REPLACEMENTWINDOWS
SINCE1966
SCREEN ROOMS AND SUNROOMSSOME RESTRICTIONS APPLY. SEE STORE FOR
DETAILS. HURRY, OFFER ENDS 6/7/13TP
$2,000 OFFUP TO
ANY HOME IMPROVEMENT PROJECTSOME RESTRICTIONS APPLY. SEE STORE FOR
DETAILS. HURRY, OFFER ENDS 6/7/13TP
15% OFF
FINANCING AVAILABLE | LIFETIME WARRANTIES
SOLARIUMS ROOM ADDITIONS WINDOWS AND MORE CUSTOM BUILT FOR YOU
9715 Kincaid Dr. #400, Fishers, IN IN # GL110049Get inspired, visit www.patioenclosures.com
FOR A FREE IN-HOME ESTIMATECALL 800-230-8301
MORE THAN JUST SUNROOMS
------------------------------------------------------------------------------------------------
HOME EXPANSION HOME IMPROVEMENT WINDOWS HARDSCAPES AND MORE
v i s i t w w w . g r e a t d a y i m p r o v e m e n t s . c o m
SINCE1953 FINANCING AVAILABLE | LIFETIME WARRANTIES
EACH WINDOWSOME RESTRICTIONS APPLY. SEE STORE FOR
DETAILS. HURRY, OFFER ENDS 6/7/13TP
$100 OFFPATIO DOORS
SOME RESTRICTIONS APPLY. SEE STORE FOR DETAILS. HURRY, OFFER ENDS 6/7/13
TP
$250 OFF
ENERGY-EFFICIENT IMPACT RESISTANT ENDLESS OPTIONS CUSTOM BUILT FOR YOU
9715 Kincaid Dr. #400, Fishers, IN IN # GL110049Get inspired, visit www.stanekwindows.com
FOR A FREE IN-HOME ESTIMATECALL 800-230-8301
MORE THAN JUST REPLACEMENTWINDOWS
MORE THAN JUST REPLACEMENTWINDOWS
SINCE1966
SCREEN ROOMS AND SUNROOMSSOME RESTRICTIONS APPLY. SEE STORE FOR
DETAILS. HURRY, OFFER ENDS 6/7/13TP
$2,000 OFFUP TO
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Patio Enclosures full page 0513.indd 1 4/23/13 9:37 AM
What sets our Patio Enclosures and Stanek Window brands apart from others is our ability to custom-manufacture our products, said Williams. All Patio Enclosures rooms are custom-designed and custom-made for each speci c homeowner. We are not restricted by stock-sizes like many of our competitors. We build better rooms because we control the process from start to
nish, Williams added. The company not only extrudes their own aluminum for the frames but also cuts and tempers their own glass giving customers the most glass per square foot on the market their Edge-to-Edge Advantage.
The same holds true for our Stanek Windows, said Williams. Every window we manufacture is made-to-order and the options are endless. From custom shapes and custom colors including wood-grain options to unique hardware nishes and exceptional glass choices, these designer windows not only look better than standard replacement windows but also outperform from an energy-ef ciency standpoint, concluded Williams. Stanek Windows also
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Zionsville_May_2013.indd 11 4/29/2013 3:36:18 PM
12 zionsville community newsletter | may 2013
Zionsville_May_2013.indd 12 4/29/2013 12:59:26 PM
may 2013 | atZionsville.com 13
| Ray Compton . Photos | Matt Bowen
It almost sounds like a fairy tale that could evolve into a Hollywood script.
It starts with a three-year-old girl who learns to sew in her grandmothers bedroom. Then as a teenager, she rises early in the morning and designs, stitches and wears her days outfit to high school.
Finally, this suburban wife spawns a national apparel company, snares a licensing agreement with the galaxys premier professional sports league, flies to Asia four times in 12 months to meet with her suppliers and markets her products on a television network and in print publications such as the New York Times, Vogue and People Magazine.
But this is not a folkloric fantasy that features elves, goblins and mermaids. It is a true life story that has been unfolding in Zionsville and involves a ground breaker who is rewriting an entire book in womens sports apparel.
Yes, Lena Ward and her All Sport Couture brand have turned into one of the hottest items today in the National Football League and who someday soon may charge into numerous other college and professional sports marketplaces.
Sometimes it has been hard to believe, said Ward. Everything is moving so fast.
Indeed, it has been a whirlwind trip for Ward, who after securing a financial associate in 2012 has All Sport Couture on fast forward. The company roared out of the gates after meeting with NFL marketing and licensing executives in the leagues New York office. Discussions centered on different scenarios that All Sport Couture could become a licensed vendor with its line of apparel targeted for female fans. One possibility included linking up with Nike, who replaced Adidas as the leagues official team supplier. The thought was that Ward could seamlessly take her concepts to the
Oregon based heavyweight.
But after conferring with husband, Pete, longtime Chief Operating Officer of the Indianapolis Colts, Ward jumped in feet first. The NFL had a new licensee.
I said Ill do it myself, she recalled. The league puts you through the financial ringer. There are fees and guarantees involved and the application is 40 pages. But in the end, we wanted to drive the car.
And the NFL journey has been a remarkable one that has filled numerous lifetime experiences. In its first year of life, All Sport Couture dispatched product to 31 of the 32 NFL teams. Only Dallas, which has its own licensed program, has yet to climb aboard.
Enthusiastic player wives from the Kansas City Chiefs, the New York Jets, Washington Redskins and Tennessee Titans have purchased a variety of outfits. The wife of Detroit Lions coach Jim Schwartz wore an All Sport Couture outfit during an interview on NFL Network. Ward has also handled one-on-one meetings with NFL owners Arthur Blank of Atlanta and Jeffrey Lurie of Philadelphia. During the 2012 NFL season, Ward and All Sport Couture anchored Style Lounges on game day in several NFL stadiums, including stops in San Diego, Pittsburgh and Lucas Oil Stadium.
We blew it out at the Colts game, Ward remembered. We had men and women stopping in to buy from us.
But the relationship with the NFL has expanded beyond the stadium and team stores. Recently, Ward was called to the New York league office to meet with officials of Macys. Yes, that Macys.
The NFL is a great partner, she said. Our meeting with Macys was phenomenal. We were able to set up in the NFL showroom and show our line. If you are willing to step up, the league will put their marketing and media behind you.
A Zionsville Mother Brings
fashion to the NFL
Zionsville_May_2013.indd 13 4/29/2013 12:59:27 PM
14 zionsville COMMUNITY NEWSLETTER | MAY 2013
That partnership philosophy spilled over into numerous marketing and advertising campaigns last season. All Sport Couture and the NFL were co-op partners in advertising ventures in several national print publications and in advertising on the NFL Network.
The NFL has longed to have a creative womens apparel provider. The league has recognized that is has a huge female base of fans and not all women wish to wear Uncle Joes jersey to games. In fact, Ward began her mission 12 years ago when she took a Peyton Manning replica jersey, sliced it up and pieced together a more tted, stylish look for her trips to Colts games.
People were stopping me and asking where I bought it, Ward recalled. I realized there was something there.
Perhaps there was a seed of an idea but not for a few years. Ward did submit artwork to the NFL after her Manning jersey episode but the league was not prepared to move too quickly on a partnership. The NFL was involved in negotiations with Reebok/Adidas and Nike. Those talks involved millions of licensing dollars. The door nally cracked open for All Sport Couture when the NFL adopted its Fit for You platform for female fans. The league was now searching for a teammate.
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Zionsville_May_2013.indd 14 4/29/2013 12:59:29 PM
may 2013 | atZionsville.com 15
Wards previous artwork was revisited and a game plan was hatched.
Among its growing line, All Sport Couture line offers individual team halter tops, hooded pullovers and snakeskin knits. A colorful, classy catalog touts that the franchise hooded full front zip sweatshirt is just the bling piece you need for the upcoming season. It features side entry pockets, metal-tipped draw cords for the hood and the softness of the foil print fabric. The nickname of the team is tucked in the lining of the hood.
The catalog also inspiringly notes that the halter jersey is not your daddys, brothers or boyfriends jerseythis is all female and fun.
Ward concedes that her line which must be approved by the NFL may not be for every female.
Our line is not for everybody, said Ward, who has been pleased by the elasticity shown in age range for her items. We are higher end because of our quality of fabrics. We understand that not everyone will buy our brand. You are not buying us just for a logo on a tee-shirt and sweatshirt.
And those fashion lessons were not learned in grandmas sewing room or three years at Florida State University. Wards tour of fashion included stops at the Paris (France) Fashion Institute and the Fashion Institute of Technology in New York. An internship followed at Betsey Johnson, a legendary New York shop known for feminine and whimsical approach to fashion.
This background led to a position with Bullfrog Clothing, a professional sports licensee. While at Bullfrog, Ward met CEO Tom Shine of Logo Athletic in Indianapolis. Shine selected Ward as an architect in building a licensing program at the new Logo 7.
I found out that licensed apparel was for me. she said.
But the career moved to the backburner in 1993. She married husband Pete and the couple had two children, Mady and Sam.
I was a stay at home mom, Ward recalled. I missed working and playing with designs. I designed the Colts cheerleaders outfits but I didnt keep up with the high fashion world.
That route changed after a meeting with NFL executives and an ensuing telephone call to her husband. His response was simple. Go for it, girl.
Pete has been so supportive, Ward said. It seems that I have been gone more than I have been here in the last year. He is the greatest supporter that I have.
A key element to Wards approach is being a designer of the apparel used by All Sport Couture. She doesnt consult catalogs for items to purchase. Instead the owner travels to Viet Nam and China to huddle with vendors and develop her concepts into actual clothing. Telephone conversations adapt to dramatic time differences, samples are exchanged and orders are placed.
In the meantime, Ward is still constructing a young organization that is not trying to get too far ahead of itself. Two recent hires have provided a framework for growth but the days are stretched into late night sessions of planning, organizing and executing.
You can pick out one of 20 things to do and there are still so many things to do, she said. Our philosophy is to crawl, walk and run. But it seems like we are sprinting all the time.
The sprint may turn into a marathon. All Sport Couture is starting a pilot program with the NCAA this year and someday hopes to land licensing programs with the NBA and NHL.
And this voyage all started when a grandmother taught a little girl how to sew.
Zionsville_May_2013.indd 15 4/29/2013 1:21:54 PM
16 zionsville COMMUNITY NEWSLETTER | MAY 2013
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WIN
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WIN
FREETICKETS!
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@ww
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@ww
w.hardingasphalt.co
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WIN
FREETICKETS!
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WIN
FREETICKETS!
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emen
t Mill
ing
Ser
vice
s
SEAL
COAT
ING
Exc
lusi
ve J
-16
Dis
tribu
tor &
App
licat
orS
ealc
oat P
rimer
s A
vaila
ble
Mul
tiple
App
licat
ion
Sys
tem
s
JOIN
T/CR
ACKS
EALI
NGQ
uick
Dry
ing
Hot
Pou
r Sea
lers
Whi
chM
eet A
ll F
eder
al S
peci
ficat
ions
Hea
t Lan
ce/C
rack
Rou
ting
ASPH
ALT
PROD
UCTI
ON F
ACIL
ITY
The
asph
alt p
rodu
ctio
n fa
cilit
y pr
ovid
es a
wid
e ra
nge
of h
ot
asph
alt p
rodu
cts
SITE
WOR
KS
torm
Dra
in R
epai
rE
xcav
atin
g
Sto
new
ork
All
Type
s of
Con
cret
e W
ork
PARK
ING
LOT
STRI
PING
New
Layo
uts
and
Res
trip
ing
HC
Log
os a
nd S
igna
ge
Par
king
Lot
Bar
rier
sIn
door
Str
ipin
g
AVAI
LABL
E SE
RVIC
ES
F.E.HAR
DING
TRA
CKPA
RTY
F.E.HAR
DING
TRA
CKPA
RTY
visito
urwe
bsite
@ww
w.hardingasphalt.co
m
WIN
FREETICKETS!
WIN
FREETICKETS!
We A
ccept:
PR
ES
OR
TED
STA
ND
AR
DU
.S.P
OS
TAG
EP
AID
Indi
anap
olis
,INP
erm
it #3
10
FE H
AR
DIN
G A
SP
HA
LT C
OM
PA
NIE
S,IN
C.
1015
1 H
AG
UE
RD
IND
IAN
AP
OLI
S IN
462
09-5
674
ASPH
ALT
PAVI
NG/R
ESUR
FACI
NGC
omm
erci
al a
nd In
dust
rial
New
Con
stru
ctio
n/R
esur
faci
ngP
etro
mat
/Geo
-Tex
tile
Fabr
ics
Pav
emen
t Mill
ing
Ser
vice
s
SEAL
COAT
ING
Exc
lusi
ve J
-16
Dis
tribu
tor &
App
licat
orS
ealc
oat P
rimer
s A
vaila
ble
Mul
tiple
App
licat
ion
Sys
tem
s
JOIN
T/CR
ACKS
EALI
NGQ
uick
Dry
ing
Hot
Pou
r Sea
lers
Whi
chM
eet A
ll F
eder
al S
peci
ficat
ions
Hea
t Lan
ce/C
rack
Rou
ting
ASPH
ALT
PROD
UCTI
ON F
ACIL
ITY
The
asph
alt p
rodu
ctio
n fa
cilit
y pr
ovid
es a
wid
e ra
nge
of h
ot
asph
alt p
rodu
cts
SITE
WOR
KS
torm
Dra
in R
epai
rE
xcav
atin
g
Sto
new
ork
All
Type
s of
Con
cret
e W
ork
PARK
ING
LOT
STRI
PING
New
Layo
uts
and
Res
trip
ing
HC
Log
os a
nd S
igna
ge
Par
king
Lot
Bar
rier
sIn
door
Str
ipin
g
AVAI
LABL
E SE
RVIC
ES
F.E.HAR
DING
TRA
CKPA
RTY
F.E.HAR
DING
TRA
CKPA
RTY
visito
urwe
bsite
@ww
w.hardingasphalt.co
m
WIN
FREETICKETS!
WIN
FREETICKETS!
We A
ccept:
PR
ES
OR
TED
STA
ND
AR
DU
.S.P
OS
TAG
EP
AID
Indi
anap
olis
,INP
erm
it #3
10
FE H
AR
DIN
G A
SP
HA
LT C
OM
PA
NIE
S,IN
C.
1015
1 H
AG
UE
RD
IND
IAN
AP
OLI
S IN
462
09-5
674
ASPH
ALT
PAVI
NG/R
ESUR
FACI
NGC
omm
erci
al a
nd In
dust
rial
New
Con
stru
ctio
n/R
esur
faci
ngP
etro
mat
/Geo
-Tex
tile
Fabr
ics
Pav
emen
t Mill
ing
Ser
vice
s
SEAL
COAT
ING
Exc
lusi
ve J
-16
Dis
tribu
tor &
App
licat
orS
ealc
oat P
rimer
s A
vaila
ble
Mul
tiple
App
licat
ion
Sys
tem
s
JOIN
T/CR
ACKS
EALI
NGQ
uick
Dry
ing
Hot
Pou
r Sea
lers
Whi
chM
eet A
ll F
eder
al S
peci
ficat
ions
Hea
t Lan
ce/C
rack
Rou
ting
ASPH
ALT
PROD
UCTI
ON F
ACIL
ITY
The
asph
alt p
rodu
ctio
n fa
cilit
y pr
ovid
es a
wid
e ra
nge
of h
ot
asph
alt p
rodu
cts
SITE
WOR
KS
torm
Dra
in R
epai
rE
xcav
atin
g
Sto
new
ork
All
Type
s of
Con
cret
e W
ork
PARK
ING
LOT
STRI
PING
New
Layo
uts
and
Res
trip
ing
HC
Log
os a
nd S
igna
ge
Par
king
Lot
Bar
rier
sIn
door
Str
ipin
g
AVAI
LABL
E SE
RVIC
ES
F.E.HAR
DING
TRA
CKPA
RTY
F.E.HAR
DING
TRA
CKPA
RTY
visito
urwe
bsite
@ww
w.hardingasphalt.co
m
WIN
FREETICKETS!
WIN
FREETICKETS!
We A
ccept:
PR
ES
OR
TED
STA
ND
AR
DU
.S.P
OS
TAG
EP
AID
Indi
anap
olis
,INP
erm
it #3
10
FE H
AR
DIN
G A
SP
HA
LT C
OM
PA
NIE
S,IN
C.
1015
1 H
AG
UE
RD
IND
IAN
AP
OLI
S IN
462
09-5
674
ASPH
ALT
PAVI
NG/R
ESUR
FACI
NGC
omm
erci
al a
nd In
dust
rial
New
Con
stru
ctio
n/R
esur
faci
ngP
etro
mat
/Geo
-Tex
tile
Fabr
ics
Pav
emen
t Mill
ing
Ser
vice
s
SEAL
COAT
ING
Exc
lusi
ve J
-16
Dis
tribu
tor &
App
licat
orS
ealc
oat P
rimer
s A
vaila
ble
Mul
tiple
App
licat
ion
Sys
tem
s
JOIN
T/CR
ACKS
EALI
NGQ
uick
Dry
ing
Hot
Pou
r Sea
lers
Whi
chM
eet A
ll F
eder
al S
peci
ficat
ions
Hea
t Lan
ce/C
rack
Rou
ting
ASPH
ALT
PROD
UCTI
ON F
ACIL
ITY
The
asph
alt p
rodu
ctio
n fa
cilit
y pr
ovid
es a
wid
e ra
nge
of h
ot
asph
alt p
rodu
cts
SITE
WOR
KS
torm
Dra
in R
epai
rE
xcav
atin
g
Sto
new
ork
All
Type
s of
Con
cret
e W
ork
PARK
ING
LOT
STRI
PING
New
Layo
uts
and
Res
trip
ing
HC
Log
os a
nd S
igna
ge
Par
king
Lot
Bar
rier
sIn
door
Str
ipin
g
AVAI
LABL
E SE
RVIC
ES
F.E.HAR
DING
TRA
CKPA
RTY
F.E.HAR
DING
TRA
CKPA
RTY
visito
urwe
bsite
@ww
w.hardingasphalt.co
m
WIN
FREETICKETS!
WIN
FREETICKETS!
We A
ccept:
PR
ES
OR
TED
STA
ND
AR
DU
.S.P
OS
TAG
EP
AID
Indi
anap
olis
,INP
erm
it #3
10
FE H
AR
DIN
G A
SP
HA
LT C
OM
PA
NIE
S,IN
C.
1015
1 H
AG
UE
RD
IND
IAN
AP
OLI
S IN
462
09-5
674
ASPH
ALT
PAVI
NG/R
ESUR
FACI
NGC
omm
erci
al a