Wednesday March 4, 20154:30-5:30pm

The Human-Computer Interaction Institutep r e s e n t s :

Rashid Auditorium • Gates Hillman Center 4401

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n lupTonHow do people respond to the designed environment? When we look at a poster, a website, or a road sign, our brains process information to help us use and understand information. Designers can employ these theories to amaze, delight, and manipulate the eye and mind. From the laws of perception to concepts of narrative, behavior, and how to tell a joke, theories of thinking and communication shed light on how design works. Drawing on her current exhibition Beautiful users, on view at Cooper Hewitt, smithsonian Design Museum, and other research, Lupton’s talk will get you thinking about what we do with what we see.

Ellen Lupton is Senior Curator of

Contemporary Design at Cooper Hewitt,

Smithsonian Design Museum in New York

City. Her exhibitions Beautiful Users and

process lab are open through spring 2015.

Past exhibitions include Graphic Design—

now in production, co-organized by Cooper-

Hewitt and the Walker Art Center, and the

National Design Triennial series. Lupton also

serves as director of the Graphic Design MFA

Program at MICA (Maryland Institute a

College of Art) in Baltimore, where a

she has authored numerous books on design

processes, including Thinking with Type,

Graphic Design Thinking, and Graphic

Design: The New Basics. Recent books

include Type on Screen (2014). Coming soon:

How Posters Work (May, 2015).

Typographyonyour Brain