WHAT WE DO
ABOUT US
Supply of young plants for Cut Flower, Pot plants & Vegetable Seeds
Identification of suitable flower growing locations
Florance Flora is a leading supplier of young plants for commercial cut flowers and pot plants production across India.
Floriculture is still a largely unorganized sector in the Indian market and Mr. Gutgutia’s efforts to integrate the industry is widely appreciated. He has created a demand for many products in the Indian floriculture market with his innovative choice of products and suppliers.
Our continual emphasis on quality has made Florance Flora one of the leading floriculture companies in India. Today, Florance Flora has a wide crop portfolio and collaborations with suppliers across the world.
Building relationships with growers
Collaborations with companies across the globe
Introduction of new products & varieties
Technical assistance to growers
Today
2013
2005
1998
1996
1994
1992
1980
Sets up its most ambitious project in Hassan with over 75 acres of land where a model floriculture park is being setup to educate & transform the way floriculture business runs in India. To inspire young aspirants to get hands on experience on floriculture & horticulture in general.
Florance Flora Farm established by Mr. S. K. Gutgutia with 25 acres of land.
Collaboration with Anthura B.V (Holland) -World’s leading company for Anthurium.
Sets up first plant propagation unit & Tissue culture lab.
Humble beginning as a flower shop started by our founding chairman Mr S. K. Gutgutia in Kolkata. The first and only flower shop in Kolkata at that time. His customers ranged from Kapil Dev to Usha Uthup.
Florance Flora has 7 farms spread across India with over 200 acres of farmland which consists of 75 acres of protected cultivation in greenhouses .
Moved to Bangalore, the hub of flower industry in India, & started flower trading. Opened trading outlets in Mumbai, Delhi & Goa.
Becomes one of the most renowned names in the floriculture market in India & abroad with more than 15 collaborations across with world which include Dutch, Israeli & Italian suppliers.
THE EVOLUTION
“Flowering the world” is the goal towards which Florance Flora has been working and which unites everyone who works in our company. This defines the passion with which each member of our organisation works towards growing and selling young plants and potted plants across the Indian market and now even overseas.
Florance Flora’s emphasis on quality has ensured that its growers always receive the best products. I believe that credibility and trust are the most important virtues in building and more importantly maintaining long term relations with customers.
As suppliers of young plants, we understand our position in the trade chain and are therefore always looking to develop new methods and improve quality control measures. This is the key to creating an organised floriculture market which consists of growers, traders, retailers and end consumers.
S. K. GUTGUTIAChairman
“Flowering the world” is the goal towards which Florance Flora has been working and which unites everyone who works in our company. This defines the passion with which each member of our organisation works towards growing and selling young plants and potted plants across the Indian market and now even overseas.
Florance Flora’s emphasis on quality has ensured that its growers always receive the best products. I believe that credibility and trust are the most important virtues in building and more importantly maintaining long term relations with customers.
As suppliers of young plants, we understand our position in the trade chain and are therefore always looking to develop new methods and improve quality control measures. This is the key to creating an organised floriculture market which consists of growers, traders, retailers and end consumers.
S. K. GUTGUTIAChairman
INFRASTRUCTURE& TECHNOLOGY
Numerous innovations in cultivation, technology and plant processing machinery help us deliver healthy plants all year round. Our extensive infrastructure gives us optimum control over temperature, light and humidity. This allows us to completely control the entire cultivation process. As we are actively involved from rooting to delivery, we are able to maintain consistent plant quality. Florance Flora’s main production facility is spread over 45 acres of protected cultivation in greenhouses in Hassan. Hi-tech greenhouses populate the entire area and are used for plant production, product trials and showcasing of new products and varieties. Several training, sorting, grading & cold rooms are present in this facility. We also have farms across India in Karnataka, Sirsi, Goa and Bhubaneswar. Florance Flora also operates its own tissue culture laboratory which has an annual production capacity of 4 million plants. Currently, our total area of production is 75 acres with an additional 20 acres to be added by the end of 2019.
INFRASTRUCTURE& TECHNOLOGY
Numerous innovations in cultivation, technology and plant processing machinery help us deliver healthy plants all year round. Our extensive infrastructure gives us optimum control over temperature, light and humidity. This allows us to completely control the entire cultivation process. As we are actively involved from rooting to delivery, we are able to maintain consistent plant quality. Florance Flora’s main production facility is spread over 45 acres of protected cultivation in greenhouses in Hassan. Hi-tech greenhouses populate the entire area and are used for plant production, product trials and showcasing of new products and varieties. Several training, sorting, grading & cold rooms are present in this facility. We also have farms across India in Karnataka, Sirsi, Goa and Bhubaneswar. Florance Flora also operates its own tissue culture laboratory which has an annual production capacity of 4 million plants. Currently, our total area of production is 75 acres with an additional 20 acres to be added by the end of 2019.
INFRASTRUCTURE& TECHNOLOGY
LABORATORYFlorance Flora Laboratory is one of the most integral parts of our company with an annual production capacity of 4 million plants. It is a state-of-the-art tissue culture laboratory with latest technology and equipments which are used to conduct research, improve the quality of harvest and provide a large variety of products. With the support of the laboratory, we strive to produce the perfect products for growers, traders and consumers.
INFRASTRUCTUREThe magni�cent structure and ultra modern techniques of our greenhouses, fully equipped with the speci�c growing requirements of the plants, guarantee strong and healthy products for our customers. Strict quality control measures are taken at our production facilities to ensure that growers receive the best material and experience minimum mortality in the �eld.
DEDICATED TEAMWe have a dedicated team of around 350 workers across our farms. We take pride in stating that our team of workers are extremely dedicated, well – trained and organized in their work. We provide extensive training to each worker on the usage of simple farming tools and more complex machinery while following appropriate safety procedures. Florance Flora believes in the saying, “Success is not the key to happiness. Happiness is the key to success”. Our large team of motivated, devoted and determined farm workers continually ensure great and timely yields across seasons.
INFRASTRUCTURE& TECHNOLOGY
LABORATORYFlorance Flora Laboratory is one of the most integral parts of our company with an annual production capacity of 4 million plants. It is a state-of-the-art tissue culture laboratory with latest technology and equipments which are used to conduct research, improve the quality of harvest and provide a large variety of products. With the support of the laboratory, we strive to produce the perfect products for growers, traders and consumers.
INFRASTRUCTUREThe magni�cent structure and ultra modern techniques of our greenhouses, fully equipped with the speci�c growing requirements of the plants, guarantee strong and healthy products for our customers. Strict quality control measures are taken at our production facilities to ensure that growers receive the best material and experience minimum mortality in the �eld.
DEDICATED TEAMWe have a dedicated team of around 350 workers across our farms. We take pride in stating that our team of workers are extremely dedicated, well – trained and organized in their work. We provide extensive training to each worker on the usage of simple farming tools and more complex machinery while following appropriate safety procedures. Florance Flora believes in the saying, “Success is not the key to happiness. Happiness is the key to success”. Our large team of motivated, devoted and determined farm workers continually ensure great and timely yields across seasons.
ANTHURIUM
Long-lasting, heart shaped blooms are the calling card of Anthuriums.
Also known as Painted Tongue, Flamingo Flower (Flamingo Lily) or Tail Flower. Anthuriums are grown for their brightly colored flower spathes and their ornamental leaves.
One of the most popular tropical flowers with a long vase life of about two weeks and even more depending on the variety and season.
Flower ColorProductivityFlower Size (cm)Flower ShapeVase Life (days)
RedAverage13-15Standard7-10
Fire
Flower ColorProductivityFlower Size (cm)Flower ShapeVase Life (days)
RedHigh13-15Standard7-10
Tropical
Flower ColorProductivityFlower Size (cm)Flower ShapeVase Life (days)
RedHigh11-13Standard7-10
Arena
Flower ColorProductivityFlower Size (cm)Flower ShapeVase Life (days)
RedHigh13-15Standard7-10
Carisma
RedAverage15-17Standard7-10
Eterno
Flower ColorProductivityFlower Size (cm)Flower ShapeVase Life (days)
Flower ColorProductivityFlower Size (cm)Flower ShapeVase Life (days)
PinkHigh7-10Cupped7-10
Xavia
Flower ColorProductivityFlower Size (cm)Flower ShapeVase Life (days)
Light PinkVery High11-13Standard7-10
Cheers
Flower ColorProductivityFlower Size (cm)Flower ShapeVase Life (days)
PinkVery High11-13Standard7-10
Santé Royal
Flower ColorProductivityFlower Size (cm)Flower ShapeVase Life (days)
WhiteHigh11-13Standard7-10
Moments
WhiteHigh13-15Standard7-10
Angel
Flower ColorProductivityFlower Size (cm)Flower ShapeVase Life (days)
Flower ColorProductivityFlower Size (cm)Flower ShapeVase Life (days)
WhiteAverage13-15Standard7-10
Presence
Flower ColorProductivityFlower Size (cm)Flower ShapeVase Life (days)
Cream (bi-color)Very High13-15Obake7-10
Zafira
Flower ColorProductivityFlower Size (cm)Flower ShapeVase Life (days)
OrangeVery High11-13Standard7-10
Saffron
Flower ColorProductivityFlower Size (cm)Flower ShapeVase Life (days)
PurpleHigh15-17Standard7-10
Roxette
Flower ColorProductivityFlower Size (cm)Flower ShapeVase Life (days)
GreenHigh13-15Standard7-10
Midori- improved
Flower ColorProductivityFlower Size (cm)Flower ShapeVase Life (days)
Dark BrownVery High11-13Standard7-10
Nero
CARNATIONDating back to ancient Greece and Rome, the carnation is a traditional, all-occasion flower that is often included in fresh flower bouquets and floral arrangements. These flowers grow best in moderate climates that do not experience extreme hot or cold temperatures.
Flower ColorProductivitySpeedResistance
CherryHighVery HighAverage
Bizet
Flower ColorProductivitySpeedResistance
CherryAverageHighHigh
Dark Dona
Flower ColorProductivitySpeedResistance
CherryVery HighVery HighAverage
Cindrella
Flower ColorProductivitySpeedResistance
CherryAverageHighHigh
Dona
Flower ColorProductivitySpeedResistance
Dark PinkVery HighLowHigh
Loris
Flower ColorProductivitySpeedResistance
VioletVery HighVery HighVery High
Da vinci
Flower ColorProductivitySpeedResistance
Light PinkVery HighVery HighVery High
Kleos
Flower ColorProductivitySpeedResistance
CherryHighHighVery High
Fromboise
Flower ColorProductivitySpeedResistance
Light PinkVery HighVery HighVery High
Hitomi
Flower ColorProductivitySpeedResistance
CherryHighHighHigh
Sancho
Flower ColorProductivitySpeedResistance
RedHighVery HighAverage
Vincidor
Flower ColorProductivitySpeedResistance
RedHighHighAverage
Amos
Flower ColorProductivitySpeedResistance
RedHighHighAverage
Ormea
Flower ColorProductivitySpeedResistance
RedHighVery HighVery High
Rosso Augustus
Flower ColorProductivitySpeedResistance
RedVery HighVery HighVery High
Harem
Flower ColorProductivitySpeedResistance
WhiteHighVery HighHigh
Madame Colette
Flower ColorProductivitySpeedResistance
WhiteHighHighHigh
Nanouk
Flower ColorProductivitySpeedResistance
WhiteAverageAverageHigh
White Dona
Flower ColorProductivitySpeedResistance
RedHighVery HighAverage
Red Glow
Flower ColorProductivitySpeedResistance
WhiteAverageHighVery High
Wonder White
YellowHighHighHigh
Flower ColorProductivitySpeedResistance
Soto
Flower ColorProductivitySpeedResistance
YellowHighHighHigh
Hillary
WhiteHighHighHigh
Flower ColorProductivitySpeedResistance
Moonlight
yellowHighHighVery High
Gioele
Flower ColorProductivitySpeedResistance
Flower ColorProductivitySpeedResistance
PurpleHighHighHigh
Monsenor
Flower ColorProductivitySpeedResistance
GreenVery HighLowVery High
Seychelles
Flower ColorProductivitySpeedResistance
OrangeHighHighHigh
Krakatoa
Flower ColorProductivitySpeedResistance
Flower ColorProductivitySpeedResistance
OrangeHighVery HighAverage
Sunset
OrangeHighAverageHigh
Malaga
Flower ColorProductivitySpeedResistance
PurpleAverageHighHigh
Purple Tango
Flower ColorProductivitySpeedResistance
Bi colorHighHighVery High
Kino
GERBERAThe fifth most popular flower in the world, Gerbera daisies can mean innocence, purity, and cheerfulness. The sheer multitude of available colors has helped the Gerbera daisy become a favorite choice for many different occasions With its bold and striking appearance, the Gerbera daisy has become the most highly-prized daisy variety.
Flower ColorCentre ColorProductivityFlower Diameter (cm)Stem Length (cm)
RedGreenVery High1165
Natasha
Flower ColorCentre ColorProductivityFlower Diameter (cm)Stem Length (cm)
RedBlackVery High1265
Amlet
Flower ColorCentre ColorProductivityFlower Diameter (cm)Stem Length (cm)
RedBlackHigh1270
Julia
Flower ColorCentre ColorProductivityFlower Diameter (cm)Stem Length (cm)
YellowBlackVery High1265
Tecla
Flower ColorCentre ColorProductivityFlower Diameter (cm)Stem Length (cm)
WhiteBlackHigh1365
Teresa
Flower ColorCentre ColorProductivityFlower Diameter (cm)Stem Length (cm)
WhiteGreenVery High12 65
Amelie
Flower ColorCentre ColorProductivityFlower Diameter (cm)Stem Length (cm)
YellowGreenVery High12.565
Havana
Flower ColorCentre ColorProductivityFlower Diameter (cm)Stem Length (cm)
YellowGreenHigh12.565
Vilassar
Flower ColorCentre ColorProductivityFlower Diameter (cm)Stem Length (cm)
OrangeBlackVery High1270
Marinilla
Flower ColorCentre ColorProductivityFlower Diameter (cm)Stem Length (cm)
Dark PinkBlackVery High1165
Nigela
Flower ColorCentre ColorProductivityFlower Diameter (cm)Stem Length (cm)
Light PinkBlackHigh11.570
Rionegro
Flower ColorCentre ColorProductivityFlower Diameter (cm)Stem Length (cm)
OrangeGreenVery High1365
Kyllian
GYPSOPHILAGypsophila is a filler flower and otherwise known as Baby's Breath. Gypsophila is commonly used in the floristry trade to create a softening effect because of the numerous, tiny flower heads on each stem.There are many varieties of Gypsophila available with the main difference being the flower head size
Flower ColorProductivitySpeedFlower Size
WhiteHighMediumBig
Crystal White
Flower ColorProductivitySpeedFlower Size
PinkHighHighMedium
Pink Symphony
ORCHIDS
Orchids are an elegant and particularly long-lasting type of flower. Known for their resilience, an orchid is both prized in the home and out in the garden. There are many different types of orchids which produce blooms of unmatched beauty and strength – with flowers that will remain in bloom for long periods of time.
Flower ColorProductivityStem Length
Flower ColorProductivityStem Length
VioletHighMedium
Sonia Earsakul
Flower ColorProductivityStem Length
WhiteVery HighLong
Singapore White
Flower ColorProductivityStem Length
WhiteAverageMedium
Sanan White
Flower ColorProductivityStem Length
WhiteAverageMedium
Charming White
GreenAverageLong
Burana Jade
LILIUMLilies are a group of flowering plants which are important in culture and literature in much of the world. They are generally tall plants and are available in a variety of colors, with spots, speckles, contrasting edges and brushed-on stripes lending personality to each.
Flower ColorSpeedFlower Size (cm)Growing Period (weeks)
WhiteAverage11-1210-12
Ercolano
Flower ColorSpeedFlower Size (cm)Growing Period (weeks)
Dark PinkAverage12-1312-14
Brindisi
Flower ColorSpeedFlower Size (cm)Growing Period (weeks)
WhiteAverage12-1312-14
Marente
Flower ColorSpeedFlower Size (cm)Growing Period (weeks)
YellowAverage12-1311-13
Pavia
SERVICES
Technical GuidanceOur technical advisors with years of experience ensure that the project is going in the right direction by making regular visits to the growers’ farm. They are available for technical assistance throughout the project.
Crop Selection & Land SuitabilityWe advise the grower to select the suitable crop based on the climate and soil conditions. We also provide variety selection for the respective crop based on local market demand.
Post-harvest AdvisoryWe help the grower understand all
post harvest requirements. Based on the market feedback, we guide them
with harvesting time, packaging methods etc to ensure minimal to no damage during transport. Our efforts
are towards providing economical solutions to our growers.
Diagnosis & Control of Pests & Diseases
Florance Flora puts great efforts into R&D. A result of this is a
detailed knowledge bank on various control measures for pests and
diseases commonly seen in this field.We regularly communicate with
various chemical manufacturers and conduct trials of their products.This
information is then passed on to our customers to ensure minimal
damage at their end.
Turn-key ProjectsFor many years we have been undertaking government turn key projects in the sector of floriculture where we provide end-to- end solutions.Decades of experience in floriculture and strong associations with overseas suppliers enables us to provide the best services and training to local farmers and in turn enabling them to reap benefits.
Pre-planting InspectionThis according to us, is the most important
stage in any project. We ensure that all basic requirements like bed preparations,
polyhouse construction etc are as per the needs of the project.
Market ConnectTo help the customers sell their produce with ease and get the best
prices, we provide them with links to genuine
traders/buyers. Our experience in the industry
has provided us with a good database of flower
traders, wholesalers, buyers etc.
Training Growers & their StaffWe provide growers with training in the areas of pest management, harvesting methods,suitable packaging etc. Our efforts have always been directed towards the welfare of our growers.
COLLABORATIONS & PARTNERSHIPSOver the last two decades we have carefully built partnerships with leading companies in floriculture from around the world. Because of this, we are able to introduce the latest crops, varieties and technology to the Indian market.
Dutch Genestics B.V Dutch Genestics Keeps the Promise ®
F Baratta
PEOPLE OF FLORANCE FLORA
Our dedicated team of experts and professionals have organically grown the Florance Flora brand into who we are today. Each of us works with an unrelenting focus on creating, maintaining and developing our ability to supply the highest quality of young plants to each of our customers.
ROWNAK GUTGUTIAManaging Director
RICHA GUTGUTIAMarketing Director
DR. KAMENDRA SINGH General ManagerTechnical & Sales
DEEPAK JAINSenior Manager
Business Development
A. A JOHNSONSenior Manager
Accounts & Finance
N PRAKASHSenior Manager - Purchase
& Logistics
DR. ABHAY KUMAR DUBEYSenior Manager - R&D
TINKU DEBNATHOperations Manager,
Tripura
S. K. GUTGUTIAChairman
SALES TEAM
SHUBHA SWAROOPSales Coordinator
AMRENDRA KUMARSales Manager
SURENDRA KUMARSales Manager
JAYVINDERArea Manager
NITINArea Manager
ANANDArea Manager
NAVEENArea Manager
CHANDRASHEKHARArea Manager
SUDARSHANArea Manager
TESTIMONIALS
Breier Cross, a world leader in Carnation breeding, aims at building up the future with the right people and companies.
FF, a leading nursery and supplier of varied young plants for cut flowers, offers a complete production & supply chain, high quality products & services & an extended personal touch to support growers. It fulfills the goal of being one of the most important players in the Indian market.
Building the future is our common target .
The entire team of Florance Flora is dedicated towards providing excellent quality and customer service. Their drive for continuous improvement is an inspiration for every enterprise.
I have worked with Florance Flora for more than 25 years.
In my opinion, it is the best floriculture company in India providingexcellent services to growers.
Florance Flora provides high quality products. The best part about Florance Flora is the availability of varieties in desired quantities and their effort to keep introducing new varieties in the market.
B SRIKANTH
Om Sri Sai Flowers Carnation Grower in Karnataka
KASPER RIETVELT
Account Manager Anthurium -Anthura B.V., Netherlands
Florance Flora is India’s leading supplier of planting material for indoor plants. After working together for more than 20 years we have learned that Florance Flora is a reliable company which knows the market and always aims towards future developments. For these reasons we look forward to working with Florance Flora for many more years.
ITZIK ALLON
Area manager for: Breier Cross breeding company, Israel
MD Gypsophila & Achillea breeding company, Israel
DEEPAK AGARWAL
Nikhil FloritechCarnation grower in Karnataka
JAN HUIJG
International Floriculture consultant - Netherlands
AFTER SALES
PROFESSIONAL HELPOur technical experts ensure that the project is going in the right direction by visiting the grower’s farm periodically. They provide technical assistance through out the project.
MARKET INFORMATION
We provide all the necessary information required by the customer to
sell his produce for the best price. Our experience in the industry has provided
us with a good database of flower traders, wholesalers, buyers etc.
COUNSELLING TO IMPROVE QUALITY
We help the grower to improve the quality if the existing crop by suggesting newer
technologies and procedures with the aim of making it more economical and useful to
them. Regular visits are done by our team to ensure the consistency of the improved quality.
TRAININGWe spread awareness to growers about
pest management, harvesting methods, suitable packaging etc. We
are keen on providing the fundamental requirements to our growers.
PEST CONTROLFlorance Flora puts great efforts into R&D. As a result of this we have detailed information on various control measures for pests and diseases commonly seen in this field.
We constantly communicate with different chemical manufacturers to overcome this issue. This information is then passed on to our customers.
POST YIELD PROCEDUREWe assist the growers with all post harvest requirements. Depending on the market, we guide them with harvesting time, packaging methods etc to ensure the least damage during transportation.
www.floranceflora.com
#383/A, 4th Main, Rajiv Gandhi Nagar Layout, NTI Housing Society, 2nd Phase,
(Near Sahakarnagar Railway Underpass)Bangalore-560097+91 80 29734053