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Successes of the public-private approach: The Taskforce Mobility Management
Lars Lutje Schipholt (secretary TFMM)
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Agenda
• Why was a Taskforce needed?
• Taskforce: who, what, how?
• 2008: 6 Covenants
• 2009: Pilots and more covenants
• Road Pricing
• Conclusions
• Discussion
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Why was a Taskforce needed?
• Negative impact of workplace related mobility Economy
Air quality
Social impact
• Corporate sector and government have a joint responsibility
• A Taskforce was created to convert this responsibility into action
• Taskforce is seen as better alternative than legislation and supply directed government approach
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Who is in this Taskforce?
• Member are representatives of Corporate sector
Employee organisation
Local government
National government
Plus some consulting members
• A unique cooperation between government and the corporate sector (PPS)!
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The Assignment
• Reduce peak-hour car-mobility by 5% in 2012
• Create alternatives for peak-hour car use
• Create awareness and changeover within companies
• Three pathways Regional covenants
Change in employment conditions
Communication
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2008: 6 regional covenants
• In 2008 six urban regions presented covenants
• Cooperation between local employers, employees and local government
• Each party taking his responsibility
• Hard commitment in this regions
• Other urban regions will now soon follow
• MM has become a theme in the boardrooms!
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2009: Pilots and more covenants
• Help new urban regions to get started• Facilitating regions and pilots financially• Knowledge base for Mobility
Management Campaigning by labour unions to get Mobility
Management into work arrangements
• Get medium-sized firms interested Facilitate working from home Mobility scans
• Encourage employees to change behaviour By creating awareness
• Monitoring and evaluation
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How does the Taskforce work?A new form of Mobility Management
Traditional
• Focussed on product
• Initiative from government
• Supply directed
• Getting people to use other travel modes
Modern
• Tuned to needs
• Initiative from corporate sector
• Encourage conscious decision on if, when and how to travel
• Focus on telecommuting, more flexibility in working hours, roadpricing
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How does the Taskforce work?Inspire people to change behaviour
• Bringing people together to share ideas, knowledge and promote cooperation
• Promote cooperation in urban regions Covenant as alternative to legislation
• Financial support 15 million for 6 designated urban regions
15 million for other urban regions
10 million for national activities
• Help employers to see the benefits of MM Cost reduction, attractive employer, sustainable
procurement
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How does the Taskforce work?Help people to change behaviour
• Provide knowledge Expert meetings
Publications
Best practices
• Help them to get maximum effect by: Using our knowledge and experience
Guiding when needed (on outcome, but also the process)
Challenge them
Always stimulating cooperation
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Road pricing
• Road pricing will be introduced on a large scale in 2012
• 100 million euro for mobility project that support this introduction are linked with Taskforce
• 6 urban regions with covenant get funds for these mobility projects
• Taskforce provides the alternative, road pricing is a stimulus to use it
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2009 results!
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Conclusions
• Success needs
a shared problem & sense of urgency
bottom-up and top-down approach
• Cooperation needs
a process approach
with lot’s of room for individual solutions
• For a long-lasting cooperation
create win-win situations
stay pro-active in an inspiring way
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More information
Projectsecretary TFMM
c/o Lars Lutje Schipholt
Van Diemenstraat 230
1013 CP Amsterdam
E-mail [email protected]
Phone 020 423 1323
Internet www.tfmm.nl