Writing Blog Posts
Every blog post we write serves two audiences.
Our Listeners &Search Engines.
What Our Listeners
Want
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What Search Engines Want
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Listeners.
Relevant Content
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Content Tone
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InformationalNews
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Exclusive Content
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Using Images
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Embedding Social Media
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Search Engines.
Listeners come first, but that doesn’t mean we can’t optimize for Search Engines.
Why Do We Care About Search?
Keywords & Key Phrases
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Titles are Important
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Title Examples
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Stuck on Your Title?
300+ Words of Content
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Make Google Happy
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Local is Easier
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Use Heading Tags (Right)
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Alt Tags
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Let Yoast Help
A Few Other Tips.
Attribution Matters
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Quoting is OK
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YouTube Videos are
Great
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Always Preview Your
Post
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Questions?
