Why is product design important and what factors affect a good
design?
Bad designs
Factors Affecting Design
Design
Form
Conformance
Style
Customization Feature Performance
Repairability
Reliability
Durability
Form
Feature
Customization
performance
Style
Durability
Conformance
Repairability
reliability
• These slides were created by Ashish Soni, IIT Delhi during a
Marketing internship by Prof. Sameer Mathur, IIM Lucknow
(See www.IIMInternship.com)
