Some text
“Panda is an algorithm that’s applied to sites overall and has become one of our core ranking signals. It measures the quality of a site, which you can read more about in our guidelines. Panda allows Google to take quality into account and adjust ranking accordingly.”
PA N D A U P D AT E D
24th October 2014Panda update(oh shit)
… but what else happened here?
N O T E V E RY T H I N G I S D O W N
This looks even worse!
C O N T E N T S E G M E N T S - Y E U C H
Ahh… this looks better
E X C L U D E T H AT S E G M E N T …
F O C U S O N T H E S E G M E N T
• Boring• Irrelevant• Badly written• Hard to read• Slow to load• … “Thin Content”
• Low dwell time• High pogo-stick rate• In relation to what?
Perception
Panda Reality
T H E S E A R E Y O U R C U S T O M E R S
https://dejanseo.com.au/web-content/
R E - A SS E SS I N G H O W W E W R I T E W E B C O N T E N T
Webmaster Tools QueriesConcise, well-labelled
What’s the next step?What do you want the user to do?
Skimmable & easy to readTopic-based keywords as H2
Your conclusionToo Long, Didn’t Read
What’s the next step?What do you want the user to do?
R E - A SS E SS I N G H O W W E W R I T E W E B C O N T E N T
• Multiple tabs• Emails• Slack• Twitter• Young people’s social media• Mobile notifications• Pies (in the north)• Someone talking to you (retro)
• ‘Consume’ content differently• Up & down reading• Share without reading• Easy ‘pull the eye’ signals
• Answer the query quickly• Cut the crap• Write well, bring it to life• Design it in well• Construct your content• Invest in design
PA N D A I S A B O U T C O M B AT T I N G B O R E D O M & L A C K O F T R U S T
H O W A R E T H E Y N O W ?
A N D T H AT S E G M E N T ?
@clevergareth Stand [email protected] ME STALK ME REALLY STALK ME