Who to Engage With?Social Business Strategy
P6 Framework
P6 Framework
P6 Framework
BabyCenter® is world’s the #1
pregnancy and parenting web and
mobile destination. It reaches 14
million moms in the United
States; and over 32 million moms
in 22 markets from Australia to
India to China every month. In the
United States, seven in ten babies
born last year (2012) were
BabyCenter babies.
P6 Framework
What’s the logic?
P6 Framework
The business connection
P6 Framework
P&G wants to engage with
P6 Framework
What does “performance” in social mean?
P6 Framework
“Pro
fitin
g”“N
etworking”
P6 Framework
Social Business is Born
P6 Framework
Find who you want toengage with
P6 Framework
Who does
want to engage with?
P6 Framework
…small business owners
P6 Framework
The N
ew
Op
en F
oru
m
P6 Framework
YoutubeP6 Framework
P6 Framework
Presented at CII Workshops at Ernakulam & Trivandrum (July 11-12, 2013) by
Sankar, Managing Partner, Younomy
Reach: [email protected] Mobile: +919790276206www.younomy.com
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