When Seconds Count…Physician Anesthesiologists Save Lives.™ Endeavor Update – Policy and Advocacy
Presented by Joe LaMountain
Date: 04/28/2014
Agenda When Seconds
CountTM…Why Now? Key Research
Findings Key Message Review Member Toolkit How You Can Help Call to Action Discussion Survey
When Seconds CountTM…
When Seconds CountTM… is an educational endeavor designed to educate the public, policymakers, and the healthcare community about the critical role that physician anesthesiologists play before, during and after surgery.
When Seconds CountTM… Why Now?
Increased public conversations about physician-led care
States opting out of physician-led anesthesia care requirement
Ongoing risk of elimination of Medicare supervision requirement (national opt-out)
Potential changes in Veterans Affairs policies
Key Findings
The public and policymakers do not know anesthesiologists are physicians
Routine vs. Emergency Procedures
Quality, Quality, Quality Credibility: The Power of
your Personal Story
Key Research Findings
Public does not know anesthesiologists are physicians
Many policymakers do not know either
Routine vs. Emergency Procedures
Physicians win when it’s critically important
Policymakers agree
Quality is King
Physicians Own Quality
Credibility: The Power of your Personal Story
Key Messages
Key Messages
Despite advances in medicine, every procedure and surgery has risks. When seconds count, when medical emergencies or other complications occur unexpectedly, physician anesthesiologists draw on their comprehensive medical education, years of clinical training and experience to make critical decisions that can save lives before, during and after surgery.
Key Messages
Nurse anesthetists play a valuable role on the Anesthesia Care Team but cannot replace a physician. Physician anesthesiologists complete nearly double the education and 10 times the clinical training of nurse anesthetists. There is no comparison.
Key Messages
Physician anesthesiologists are dedicated to providing all patients, including our nation’s veterans, with safe, high-quality care and oppose any policies that eliminate physician-led, team-based care and may jeopardize patient safety.
Messages in Action
Always refer to yourself as physician anesthesiologist
Focus on your response to emergencies or critical decisions
you made to resolve emergencies
Emphasize quality of the care and the difference in your
education and training
Share your personal “close call” story of When Seconds
Count
I am a physician anesthesiologist
Comprehensive Medical Care
It’s more than just putting a mask on
someone’s face.
Education and Training
Share your personal “close call” story
Resources
Provides information to ASA members, policymakers, public, and media
Highlights how you can get involved in endeavor
Gives access to toolkit resources
Website (asahq.org/WhenSecondsCount)
Internal Message Map
Outlines overarching and key messages
Provides proof points
Member Toolkit
Brochure
Importance of patient-centered, physician-led care
Facts on quality of care, education and training
When Seconds Count™ stories from ASA members
Member Toolkit
Cost fact sheet
Education and training fact sheet
Policymaker FAQ
Member Toolkit
Member Toolkit
Infographic
Legislative Conference Advertisement
• Features patient story
• Placed in National Journal, WTOP
radio, Facebook, Politico
• Provided as leave-behind for
federal and state elected officials
Calls to Action
How Can YOU Help?
Use key messages: Physician anesthesiologist Emergencies Education and Training Quality of Care
Share your personal “close call” story
Attend a LSTP session Participate in webinars Most importantly…
Educate your Colleagues
Communicate with peers Share information about
When Seconds Count, raise awareness and use of key messages
Provide to group practices, include in newsletter, distribute information at meetings
April: Call to Action
Distribute the ASA ad leave-behind to colleagues
Ask them to share with their elected official (state and federal)
Include on your website or post on social media
Highlight in your SCS newsletter
Discussion
Additional Webinars - Mark Your Calendars
Thursday, June 26: Colleague Engagement
Thursday, August 28: Social media and public awareness
Thursday, September 25: ANESTHESIOLOGYTM
2014 annual meeting
Post Webinar Survey
Please answer our quick survey after the webinar:
https://www.surveymonkey.com/s/GKKN7PX
Thank You