BLOCKBUSTER
8
“Neither RedBox nor Netflix are even on the radar screen in terms of competition, It’s more Wal-Mart and Apple.” Blockbuster CEO Jim Keyes in 2008
RISK, REWARD AND COST VARY
19
Cost
Rew
ard
Absorb
Hiring in team has less cost and slightly less risk than acquisition
Acquire
Acquisitions are costly and high risk
Build Internally
Accelerating and scaling internal innovation reduces risk of cultural clash
Ris
k
Partner
Risk of change avoidance and partner dependency
Build Externally
External units may thrive, but the challenge will be integrating innovation.
WHERE ARE YOU?
26
Tipping Point
DIGITAL INVESTMENT
ENTE
RPR
ISE
VA
LUE
OPERATIONAL EFFICIENCY
AMPLIFY COMMUNICATION
NEW PRODUCTS, INFORMATION, EXPERIENCES & SOLUTIONS
TRASFORM/DISRUPT BUSINESS MODELS
IMPROVED GO-TO-MARKET & AFTER MARKET APPROACH
Gap between potential and actual results
THANK YOU!Thomas Crampton
Global Consulting Principal, Marketing Transformation
OgilvyRED [email protected]