What YOU see Is what THEY get
Erez Na’amanCTO @Scopio
What does it mean?
Understand the market
Most failures start here –Misunderstanding your target market leads to the wrong product
Listen carefully
Your users know themselves well. Most of what you need to know is in their answers (If you ask the right questions)
Read between the lines
The complicated part is listening to what they don’t say/understanding when not to listen to what they do say
Look at the Big Picture
Start from what is most important, what will make or break your product. “killer app” is better than a “killer feature”.
Details & Features
A good product is in the details (along with the devil)
Re-examine
Step by step might lead from a great start to a so-so product. Always use where you want to be vs. where you are as a compass
•Learn the market•Listen carefully•Read between the lines•Look at the Big picture•Details & features•Re-examine