©2013 IBM Corporation

What Is Social Business? (After all...)

Luis SuarezLead Social Business Enabler at IBMBlog - http://elsua.net Twitter - @elsua

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• Social Business context overview

• What is a Social Business?

• What are YOU going to do?

Agenda

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Acknowledgements: Ross Mauri (@rossmauri) - VP Enterprise Process Transformation

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Capitalizing on Trends in the Connected Era

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Senior Executive Point of View“This isn’t just a change in tools. It’s a change in

mindset and organizational culture”

“In a social enterprise, your value is established not by how much knowledge you amass, but by how

much knowledge you impart to others.”

– Ginni Rometty, Council on Foreign Relations speech (March, 2013)

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©2013 IBM Corporation

What Is Social Business? (After all... It’s Open Business!)

Luis SuarezLead Social Business Enabler for IBM ConnectionsBlog - http://elsua.net Twitter - @elsua

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©2013 IBM Corporation16

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