What have we learned about the cycle so far?

1.

2.

3.

World War I

Cotton shortage during WWIKimberly-Clark Paper Company researched

wood pulp as a war absorbent (bandages)Surplus after the warLearned that WWI nurses used the product in a

different way

EmbarrassedI would like the Cellunap…

uhm…and the aspirin Gross

Outcome

• To avoid embarrassment Kimberly-Clarke has to make up a word

• Ads create a new social image

Tampon 1930s

• Another war related item used for a different purpose

• 1936