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Presented by
Anil Dhankhar
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Rachit Mehrotra
Anmol verma
Sudhir Rawat
Ankit sirohi
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Strategy in words of Simone Tata, Chairpeson-trent our biggest strength is that we keep on
refining ourselves and improving our offering both product and service wise , correcting our
mistakes, and this keeps us going ie a continious learning process.
Its entrance..Tata acquaired britain based littlewood retail store in banglore and company was renamed to
trent ltd. And littlewood was renamed as westside.
Budget.
First indian retailer going in with a celebrity.
Premium segment cities.Product positioning.
Backup plans of Rs 1.61 billion
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Detailed market research.
Boutique layouts.
Systematic divisions.
Purchase from domestic markets.
Daywise stocking of 63 days.
Various variants.( gunsn roses for girls & skull and studd for boys)
Considering public taste and preference.Well trained staff.
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` Expensive real state.
` Spacious locations for its showrooms.
` Unrecognized sector.
` Increasingly crowded with new players.
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` Attract shoppers & keep them in stores.
` Dont make them hunt.
` Womens need more space.
` Honor the transition zone.
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` Increase range of selection
` Environmental Impact
` Ways to Go Green: Trends across the Globe
` Increase number of trail rooms.` Install more mirrors inside the store.
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` To earn high profit marginson Private Labels brand
` Give the opportunities tostand out from the crowd
` International retailers usingown label brands
` To control on the quality ofthe product
` To offer unique valuable
product to customer
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ADVANTAGES
` High margins` Freedom in pricing
strategies` Control on quality` Control on scrap and
wastage` Helps in market expansion` Adding value to the
customer in giving lowprice` Very few players are into
own manufacturing
DISADVANTAGES
` 'JustAnother Brand'` Underestimate competitors.` customer giving preference to
established brands.` Private label cannot be
successful without goodeffective strategies
` costs is very high because theproduction is low
` High advertising to promote
its brand` Potential risk Failure of
product.
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key areas
` Cheap - winning with price
` Big - winning with dominant assortment
` Hot winning with fashion
` Easy winning with solution oriented service` Quick winning with fast service
Entry into market
Detailed market research
Festival offers
Soothing the taste
Assured exchange of the product
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` Quality at lower price
` Un organized market & organized market
` Various business families
`
Heavy competition` Customer aspect
Advantage based on
Price leadershipProduct diffrenciation
Market segmentation
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