WELCOME TO THE OFFICEOF BEING INTERESTING
WHERE CONTENT IS KING
Jim Fields & Celia BrownCustomer Experience Marketing
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CUSTOMER DOSSIER MILTON MILLENIAL
FUTURE CXOPET PEEVES: WEBINARS, COLD CALLS & SPAM EMAIL● Buyers have completed 60-80% of their
research before engaging with vendors
● Consumers are bombarded with 2-5K marketing messages daily
● 86% of consumers fast forward television ads
● 90% of marketing emails are never opened
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THE MARKETING
JUNKYARD
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MARKETING IN 2020ENGAGING MILTON M.
Marketing On-Demand- Deliver the right content at the right time
Audience-centric
content
Data driven, brand newsrooms prevail
BE INTERESTING!
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BE THE SHOW. Instead of the commercial,
BE THE FEATURE STORY.
Instead of the banner ad,
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INTERESTINGBE…
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PROVOCATIVE
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AUTHENTIC
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CONTENTTHAT MATTERS
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TELL GREAT STORIES
5 STEPS TO BUILD A BRAND NEWSROOM
1. Content Intelligence Network
2. Think Outside the Campaign
3. Diversity of Talent
4. Content Strategy
5. Technology
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Subject Matter Experts
Industry Influencers
Customers
Publishers
Story Tellers
Media
STORY HUNTERS
CURATE
CREATE
CONNECT
CONTENT INTELLIGENCE NETWORK
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Proof
STORYHUNTERS
TIMELYCONTENT
NEWSPERSPECTIVE
INTERESTINGSTORIES
THINK OUTSIDE THE CAMPAIGN
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PoCSuccessFactors
STORYHUNTERS
GLOBALTALENT MODEL
NEWWORLD OF WORK
FUTURE OFLEADERSHIP
PRE-FUNNEL CONTENT
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DIVERSITY OF TALENT
English Major
Self-professed 50-something Millennial
Learned marketing on the street
Psych Major
Stereotypical Millennial
Passion for technology
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CONTENT STRATEGY
INTERESTING STORIESPAID
SEARCH
SOCIALMEDIA
DEMANDGEN
SEO
Deliver the content your audience needs, to the places they already go, on-demand and on-device. Build trust and loyalty.
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TECHNOLOGY
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TODAYWHERE WE ARE
WELCOME TO THE OFFICE OF BEING
INTERESTING
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Questions?
