Webinars, Podcasts and Mobile (Oh My!)The Medium Does Change The Message
Presented to:
Presented by:
Wednesday, October 6, 2016
Lee BroekmanOrganic Communication
Where does communication
break down?
Overarching Questions
How can we communicate more
effectively?
BATTERY BATTERY
“In practice, communication is the most complex of all complex activities of human existence.”
-- Ray and Myers, Stanford
Effective Communication
Communication Channels
• Person face-to-face meetings and conversations
• Print email, text, memo, letter,
written messages
• Phone one-on-one call, conference calls
• Panel video, computer, smartphone
communications
Level I Listening Listening to your own: • Thoughts • Judgments • Opinions
Level II Listening Listening for the speaker’s: • Purpose • Vision• Objective• Outcome
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Levels of Listening
• Billions of dollars of losses accumulated• Retyped letters• Rescheduled appointments• Rerouted shipments• Breakdowns in labor management relations• Misunderstood sales presentations• Job interviews that never really get off the ground
* Ray and Myers, Creativity in Business.
The costs of not listening:
Lack of Listening
Communication Channel:Person
Face-to-face meetings, conversations and presentations
Studies show that during communication interactions:• Less than 20% of the
message is verbally communicated
• While more than 80% of the message is nonverbal
The Power of Nonverbal Communication
Thin-slicing is what we do when we first see someone.We take a very quick snapshot of who we think they are. We gauge very quickly, in less than a second:
• Do we think that they are credible?• Do we think they are competent?• Do we think that they are charismatic?
And we do that very, very quickly based on very few cues, almost always nonverbal.
What is Thin-Slicing?
Three Essential Elements of Nonverbal Communication
Conveying Emotions
Hickory Dickory DockThe Mouse Ran Up The Clock
The Clock Struck OneAnd Down He Run
Hickory Dickory Dock
Putting it into Practice
1. It’s not what you say, it’s how you say it2. Jazz hands rock3. Scripts kill your charisma4. Smiling makes you look smarter5. You have seven seconds
Five Nonverbal Patterns from Blockbuster Talks
Delivery
Communication Channel:Print
Email, text, memo, letter, written messages
I AM A GREAT MULTITASKER1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
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Multitasking
• Increases the amount of time it takes us to complete a task→ usually by 2x
• Quality decreases; causes mistakes
• Stress increases• Brain shrinks lowers IQ
Multitasking
• Need cooperation? Don’t use e-mail.
• Relative to face-to-face, email users were: o Less cooperativeo Felt more justified in
being less cooperative
• Raises stress levels• Reactive instead of
productive• Checking email
frequently is the equivalent of dropping your IQ by 10 points
• Can be more addictive than alcohol or tobaccoeing less cooperative
Communication Channel:Phone
One-on-one call, conference calls
Transactional Model of Communication
Overcoming Obstacles:Avoiding Information Anxiety
Disease of
Familiarity
Unnecessary
Exactitude
Communication Channel:Panel
Video, computer, smartphone, communications
Content
Is it new? Is it novel? Is it relevant? Is it clear? Is it interesting?
Overcoming Obstacles:Gaining Audience Attention
Structure
Webinar Stats You Should Know
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Webinar Stats You Should Know
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Webinar Stats You Should Know
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How do these findings relate to your webinar presentations?
1. Duration2. Frequency3. Time of day4. Q&A5. Most popular day6. Level of engagement:
• Interesting and relevant content• Passionate and energetic speakers• Engaging visual slides• Interaction between speaker and attendees
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How Your Webinars Compare
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The Point & Purpose of Your Webinars
1. To design information that shares knowledge
☐
2. To deliver information that leads to mutual understanding
☐
3. _______________________________________________
☐
4. _______________________________________________
☐
Delivering Successful WebinarsDelivering Vocally Compelling Webinar Presentations
• Vocal variety – volume, pitch, rate, tone, vocalized pauses
• Intelligibility – quality, enunciation, pronunciation • Extemporaneous vs. memorized/manuscript• Conversational style• Fluency• Emotional expression• Connecting with listeners/interacting with
attendees• Conveying confidence and credibility• Adopting Q&A, interview and storytelling
approaches
Delivering Successful Webinars
• Incorporate presenter photos
• Include images• Add color• Use symbols, keys and
legends• Integrate visual aids to
support learning and retention
Delivering Visually Compelling Webinar Presentations
Putting It All Together
1. INVITATION: Why should you listen?
2. EMPATHY: Why should you listen to me?
3. DEVELOPMENT: Why should you care?
4. DREAM: What’s possible?
5. CHALLENGE: What should you do?
Compel Structure
Compelling Communication
Source - Compel: How to Get Others in Your Organization to Think and Act Differently by Robert D.
Gilbreath
Colors For Sale
For questions or requests, please reach out.
• Lee Broekman• 424-248-3267 office
818-212-9196 cell• [email protected]
THANK YOU
• Judith Gordon• (310) 968-7270 cell• [email protected]