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#ThinkPPC ExchangeMan vs. Machine – The PPC Automation Debate
HOSTED BY:
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Presenters
• Sean Quadlin (Host)– Senior Account Manager @ Hanapin– Blogger at PPC Hero– @SeanQuadlin
• Matt Van Wagner– President– Find Me Faster– @mvanwagner
• Neil Sorenson– Founder– Legendary Search Marketing– @iNeils
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The Topic
Man vs Machine
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Join the conversation
• Include the hashtag #thinkppc in your Twitter tweets.• Or use the webinar question box to send us questions.
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Live Poll Question #1
How long have you been in PPC?#thinkppc
A. Less than 1 yearB. 1-3 yearsC. 3-5 yearsD. 5+ years
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Live Poll Question #2
How do you manage your account(s)?#thinkppc
a) I manage it myself.b) I’m part of a team that manages it.c) I outsource my account management.d) I’m rethinking how my account is managed.
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To Start
What will man vs machine mean for our discussion?
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Discussion Point One
Machines are better at
managing bids than people.
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Discussion Point Two
Manual reporting better serves a client's needs than
automated reporting
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Discussion Point Three
Ads can best be managed by machines
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Discussion Point Four
No machine could ever end a test like a human could.
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Discussion Point Five
Keyword additions (for either account
expansion or negative
keywords) are better when done
by a machine
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Discussion Point Six
A machine will never understand the competition like
a person would
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Bonus Round!
Switch positions. Neil, what's one thing a person
will do better? Matt, what's one thing a
machine will do better?
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Live Q&A Time!
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