@TravisLowSEO
A Look Inside Google’s Latest Feature Releases
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Today’s Host:
New From Google: Algorithm Changes & Social Media Analytics
Travis Low,
VP & Senior SEO Strategist
@TravisLowSEO
@TravisLowSEO
Founded in 2004
100+ Clients
Custom KPI-based Scorecards
Proprietary Attribution Tool
@TravisLowSEO
Some Practical Matters
@TravisLowSEO
Are the slides available?
Yes! Just email [email protected]
Connect with us on Social Media
@webmarketing123
facebook.com/webmarketing123
Some Practical Matters
@TravisLowSEO
Are the slides available?
Yes! Just email [email protected]
Connect with us on Social Media
@webmarketing123
facebook.com/webmarketing123
Want to learn more?
Request a Customized SEO Assessment Today.
You May Qualify for a $50 Amazon.com Gift Card!
visit bit.ly/wm123seo
Some Practical Matters
@TravisLowSEO
Webinar Agenda
1 What are Google’s Latest Algorithm Changes? From Farmer to Caffeine to Panda.
2 Social Signals Have Come of Age
What’s changed, and what you should do to take advantage of it.
3 Google Analytics goes Social See how you can track the ROI of social engagement.
4 Ranking Highly: More Essential Than Ever The Impact of Mobile & Voice Search, and Google Instant.
@TravisLowSEO
www.seomoz.org/google-algorithm-change
@ TravisLowSEO
http://youtu.be/JtRJXnXgE-A
@ TravisLowSEO
@ TravisLowSEO
Google Update: Farmer
Some of the Biggest Losers:
• TheFind.com
• BizRate.com
• ShopWiki.com
• EzineArticles.com
• HubPages.com
• Buzzillions.com
• Shopping.com
• Suite101.com
• Kaboodle.com
• AssociatedContent.com
@ TravisLowSEO
Google Update: Farmer
Some of the Bigger Winners:
•WikiHow
•EHow
•ConsumerReports.org
•Etsy.com
•Epinions.com
•Buy.com
@ TravisLowSEO
Understanding Keywords
@ TravisLowSEO
Google Update: Caffeine
An Infrastructure Upgrade
to support faster crawling and
indexing.
Affected 35+% of searches.
@ TravisLowSEO
Google Update: Panda
• Quality Content
Originality, length, authority,
quality and relevance
@ TravisLowSEO
Google Update: Panda
• Quality Content
Originality, length, authority,
quality and relevance
• Site Metrics
User experience, time on
site, bounce rate, load time,
etc
@ TravisLowSEO
Google Update: Panda
• Quality Content
Originality, length, authority,
quality and relevance
• Site Metrics
User experience, time on
site, bounce rate, load time,
etc
• Back-link Evaluation
Link profile, quality and
relevance
@ TravisLowSEO
Google Update: Panda
• Quality Content
Originality, length, authority,
quality and relevance
• Site Metrics
User experience, time on
site, bounce rate, load time,
etc
• Back-link Evaluation
Link profile, quality and
relevance
• Authority & Verification
Establishes and protects
authorship
@ TravisLowSEO
Google Update: Panda
• Quality Content
Originality, length, authority,
quality and relevance
• Site Metrics
User experience, time on
site, bounce rate, load time,
etc
• Back-link Evaluation
Link profile, quality and
relevance
• Authority & Verification
Establishes and protects
authorship
• Social Signals
Comments, social media
response, reviews and
citations
@ TravisLowSEO
What Will Not Work Anymore
• Low to no-value ad sites
• Duplicate content
• Low % spun content
• Auto-blogging
• Fabricated back-links
• High pitch-to-content ratio
• Copy & paste i.e. Amazon customer reviews
Google Update: Panda
@ TravisLowSEO
What Will Work
• Content Marketing
• Lead Generation/ List Building
• Adsense
• Effective Social Media Strategy
• Effective Mobile Strategy
• Local Research / Offline Marketing
• “Personalized Search” SEO individual preference
• Video marketing
Google Update: Panda
@ TravisLowSEO
http://www.seomoz.org/article/search-ranking-factors
What’s Coming Next?
@ TravisLowSEO
http://www.seomoz.org/article/search-ranking-factors
What’s Coming Next?
@ TravisLowSEO
Webinar Agenda
1 What are Google’s Latest Algorithm Changes? From Farmer to Caffeine to Panda.
2 Social Signals Have Come of Age
What’s changed, and what you should do to take advantage of it.
3 Google Analytics goes Social See how you can track the ROI of social engagement.
4 Ranking Highly: More Essential Than Ever The Impact of Mobile & Voice Search, and Google Instant.
@ TravisLowSEO
How do Social Signals affect Search Results?
@ TravisLowSEO
How do Social Signals affect Search Results?
Social Authority is the logical
extension of Link Authority.
@ TravisLowSEO
How do Social Signals affect Search Results?
Shares, Comments, Tweets
and Retweets are ‘votes’,
just as links are‘votes’.
@ TravisLowSEO
How do Social Signals affect Search Results?
@ TravisLowSEO http://www.seomoz.org/article/search-ranking-factors
@ TravisLowSEO
Webinar Agenda
1 What are Google’s Latest Algorithm Changes? From Farmer to Caffeine to Panda.
2 Social Signals Have Come of Age
What’s changed, and what you should do to take advantage of it.
3 Google Analytics goes Social See how you can track the ROI of social engagement.
4 Ranking Highly: More Essential Than Ever The Impact of Mobile & Voice Search, and Google Instant.
@ TravisLowSEO
Social Media Analytics
@ TravisLowSEO
Also New in Analytics
Custom Dashboards
are now shareable
@ TravisLowSEO
And custom reports can be
automatically sent to you or
anyone else you specify.
Also New in Analytics
@ TravisLowSEO
Webinar Agenda
1 What are Google’s Latest Algorithm Changes? From Farmer to Caffeine to Panda.
2 Social Signals Have Come of Age
What’s changed, and what you should do to take advantage of it.
3 Google Analytics goes Social See how you can track the ROI of social engagement.
4 Ranking Highly: More Essential Than Ever The Impact of Mobile & Voice Search, and Google Instant.
How are Mobile and Voice Search impacting SEO?
@ TravisLowSEO
Google Instant further privileges the top result
@ TravisLowSEO
Google Instant further privileges the top results
@ TravisLowSEO
@ TravisLowSEO
Tying It All Together
@ TravisLowSEO
Tying It All Together
• Focus on generating original, relevant, shareable content.
@ TravisLowSEO
Tying It All Together
• Focus on generating original, relevant, shareable content.
• Infuse your social media efforts and share-worthy content
with your keywords and key phrases.
@ TravisLowSEO
Tying It All Together
• Focus on generating original, relevant, shareable content.
• Infuse your social media efforts and share-worthy content
with your keywords and key phrases.
• Adopt a metrics-based approach that measures outcomes.
• Request a Customized SEO Assessment Today.
You May Qualify for a $50 Amazon.com Gift Card!
• Email [email protected]
• Or visit bit.ly/wm123seo
- “Cost of the Problem” Analysis: Discover the cost of not ranking
in the top positions on search engines. How much revenue is being
lost to competitors with the best rankings?
- Take a hard look at your competitors: Find out where you rank
against your top competitors and what tactics they’re employing.
- Comparison of different digital strategies: Paid Search, Organic
Search, Display Advertisiing, Social Media Marketing.
Or visit bit.ly/wm123seo
@ TravisLowSEO
What can you expect from speaking with one of our analysts?
Next week: The Myth and Math of SEO
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