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Page 1: Web2.0 and your Bank - The Consumers

The Garland Group

Web 2.0 and your BankVersion 2.0

Brad Garland, [email protected]

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- FFIEC Audits- Risk Assessments- Penetration Testing- Social Engineering- Build Great Web Apps for bankers

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RiskKey.com

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Banktastic.com

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“Web 2.0 is the network as platform, spanning all connected devices; Web 2.0 applications are those that make the most of the intrinsic advantages of that platform: delivering software as a continually-updated service that gets better the more people use it, consuming and remixing data from multiple sources, including individual users, while providing their own data and services in a form that allows remixing by others, creating network effects through an "architecture of participation," and going beyond the page metaphor of Web 1.0 to deliver rich user experiences.”- Tim O’Reilly

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“network as a platform”

“rich user experiences”

“architecture of participation”

“a collective intelligence”

“wisdom of crowds”

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Locations

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Machines

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Documents

Web 1.09

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People

Web 2.010

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Cultural Shift

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News

Information

Mass Media

Advertising

Data

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Read-Only Culture

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News

Information

Mass Media

Advertising

Data

Blogs

Wiki’s

Video/Podcasts

Personal Reviews

Niche Content

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Read-Write Culture

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The Technology

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RSSReally Simple Syndication

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RSS Feed

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RSS Feed

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Blogs- Free

- Setup in minutes

- RSS enabled

- Search Engine Friendly

- Engages Customers!

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blogsearch.google.com

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blogsearch.google.com

RSS

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Where do I start?

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Just Listen.

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Start slowly.

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Be Authentic.

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What are my customers doing online?

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The Garland GroupSource: Jim Bruene | netbanker.com

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The Garland GroupSource: Nancy Feig | financetech.com

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FYI52

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BankWeb 2.0 and your

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BankWeb 2.0 and their

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The Garland GroupBrad Garland, [email protected]

Thanks for your time.

Video and PDF slides at:blog.thegarlandgroup.net

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