Web VideoCreate share track
Blake SamicJuly 29, 2009
Social Media University
Blake Samicco-Founder of ActionsTalk
where we are...
where we are...
* in march 2009, YouTube surpassed 100M U.S. Viewers
~Mashable.com (May ’09)
* real number of streams/day... is above 1.2 billion/day worldwide...pretty much means
everyone on the Internet, on average, is watching one YouTube video per day..
~Techcrunch.com (June ’09)
where we are...
* How we watch video (US)... * How we share video (US)...
how do i go viral?!
how do i go viral?!
* No secret formula, but...
how do i go viral?!
* No secret formula, but...
* There are some commonalities:- Make people think & talk- Make it fun, don’t take yourself too seriously
how do i go viral?!
* No secret formula, but...
* There are some commonalities:- Make people think & talk- Make it fun, don’t take yourself too seriously
* Life cycle of a viral video- First week very important. A media push is recommended (PR + paid exposure + social media)- Don’t forget to support it over time
good viral vs. bad viral
good viral vs. bad viral
* T-Mobile Dance Video
10 Million+ Views
good viral vs. bad viral
* Samsung HD Phone Challenge
good viral vs. bad viral
* United Breaks Guitars
4 Million+ Views
wide reach essentials
wide reach essentials
Content
wide reach essentials
Content
People
wide reach essentials
Content
People Infrastructure
Pre-considerations* Audience?* Where will this be posted?
Equipment* Camera* Tripod* Lights* Microphone
Shooting* Lighting!* Audio environment (mic placement)* lens cap ;-)
Editing* Get it where you like it - then trim another 30 sec* Add your branding (intros/outros, watermarks)
Hosting the video
Why not host it yourself?* limits your distribution* bandwidth costs* browser/device considerations
Hosting feature considerations* market share of host* ability to customize player* maximum length of video allowed* storage space limits* analytics provided* price
The video is hosted, now what?
Embed it on your site* You want traffic coming to your site, not to YouTube, etc.* Gives you the ability to provide context around the video
Add share buttons to your site* Make it as easy as possible for your audience to share it* Some sites that provide share buttons for free:
ShareThis Tweetmeme
Now that you’ve enabled users to share...
It’s your turn* Now’s the time to leverage the network you’ve built* Share anyway you like, but don’t neglect the two big players
Why should you track video statistics?* Very difficult to see areas for improvement without measuring your baseline* Find out what works so you can run smarter campaigns* Discover trends. Who’s viewing/sharing? Maybe you have potential customers you didn’t think about.
How to track (two easy ways)
* Install Google Analytics on your website - you may miss full view of where the video is being shared* Use the analytics provided by your video host (YouTube’s Insight is one example)
Example: YouTube Insight
* see how views are spiking over time* viewer demographic information* viewer geographic information* compare the popularity of your videos
One full example for review...
The Future of Web Video
Real time, real time, real time...
* real time chat about videos * real time streaming (from computer and mobile)
Mass distribution
Questions?
Thank you!
twitter.com/blakesamicwww.linkedin.com/in/blakesamicblakesamic.com
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