Wisdom Exchange 2012
Robert Deluce
President and CEO
Porter today
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─ Total invested capital of $159 million
─ 26 Bombardier Q400 turboprops
─ 19 destinations in Canada and the U.S.
─ 6 million passengers
─ $50 million Billy Bishop Toronto City Airport terminal development
Mr. Porter
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Island control tower – 1953
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Toronto City Airport terminal – 2012
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An urban opportunity
Billy Bishop Toronto City Airport
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Bombardier Q400
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Pedestrian tunnel in 2014
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─ Airport access to be improved by addition of pedestrian tunnel in 2014
─ Infrastructure improvements will increase passenger throughput and efficiency
Superior customer experience
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─ Premium Service Offering
─ Single class of premium in-flight service
─ Complimentary food and beverage (beer and wine)
─ Lounges accessible to all Porter passengers
─ Flexible fare structure
─ Simplified loyalty program
─ Convenience
─ Toronto City Airport base
─ Frequent daily flights
─ Key business and popular leisure centres as destinations
Compound annual growth rate
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Porter and Toronto
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Highest customer satisfaction
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─ 83% extremely or very satisfied
─ Highest customer satisfaction rating from Ipsos Business Travel Study
─ 4-Star Airline rating from Skytrax
─ Highest-rated Canadian airline by Condé Nast
─ Best small airline in world: runner-up
Route Network
Year-roundSeasonal
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por•ter (pôrtr, pr-) verb
─ To carry, assist, move from place to place, especially for travellers;
to deliver with dignity; to lighten the load.