Sam Edsall, ProfessorDepartment of Broadcasting
Western Illinois University
Assessing Video Projects
BEA Assessment Workshop
About Our Program Department of
Broadcasting
200 majors, 35 minors
3 tracks News & Performance Production Sports Production
Student Assessment From the Provost:
“Plans for the assessment of student learning in the major are developed, reviewed and revised as needed by the departments, reviewed by college deans, and submitted to the Office of the Provost. Approval of major assessment plans rests with the Provost's Office.”
Student Assessment Identify learning outcomes
Course/Assignment objectives
Assess the students' achievement of those outcomes How are they doing?
Analyze the results of learning assessment What are they missing?
Use those results to enhance curriculum and the teaching-learning process Make adjustments
Before the Rubric Narrative evaluations
“This is good” “That needs work”
Strengths Thorough
Checklist on what needs fixing
Tended to be long
Narrative Weaknesses Assessing at a glance
difficult to do What was good? What was not so good?
Linear evaluation Similar items discussed at
different points within the narrative Hard to track patterns
Rubric Development Break it down
Divide the project into measureable subcomponents
Good for the student Better assess specific strengths and weaknesses
within their production
Good for the instructor Easier to gauge individual student growth Identify class-wide proficiencies and deficiencies
that can be addressed in course pedagogy
Rubric Development What’s out there?
What can I learn from others?
What do I need to make this work?
Make a mash-up Mix it all together into something
that will work for the instructor and student
The Result Ten categories
0-10 point scale Room for comments
No secrets Rubric discussed in
syllabus Copy available online Each project uses the same
form
The Result
Project Objectives Does the end result match their project proposal?
Knowledge & Resources Level of research into the project
The Result
Creativity Does the project attract and maintain viewer
interest?
Organization Does it make sense?
The Result
Videography Camera skills
Lighting Control of lighting inside and outside, coloring
The Result
Audio Control of primary and secondary audio sources
Editing Pacing, use of B-roll, bad edits
The Result
Video Graphics Color, size, placement, consistent and SPELLING
Overall Quality How does this compare to other student competition
entries
The Result
Deductions: Late Submission
20-point penalty for each school day late DVD Submission
Saved in proper format Labeled and in a protective sleeve
Assessment by Rubric
Check the Charts
Individual Is the student improving in
areas they were weak at before?
Class as a whole Overall skill levels Any stubborn spots?
Looking Ahead Part of Blackboard
Evaluate online Everything stays digital
Analyze the results Student progress reports Track class performance as
the semester progresses
Sam Edsall, ProfessorDepartment of Broadcasting
Western Illinois University
Assessing Video Projects
BEA Assessment Workshop