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Dr.VERGHESE KURIEN“Father of White Revolution”
Phase II
TEAM 9
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HISTORY IN THE MAKING
• KDCMPUL - Started from a dilapidated government creamery
• Verghese‟s suggestion on buying new equipment
• 1950 – KDCMPUL General Manager
• Economic independence of dairy farmers
• Dara Khurody – Milk Commissioner of Bombay
• Fluctuation in supply
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HISTORY IN THE MAKING
• Visit to New Zealand from October 1952 to April 1953, and
two months in Australia
• Possibility of making milk powder from buffalo milk
• 50 percent each, donated by NZ and Government of India
• Harichand Dalaya – Miracle at Anand
• Tribhuvandas, Dalaya and Kurien – Triumvirate
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HELPING HANDS…
• Tribhuvandas Patel
• Harichand Dalaya – Verghese‟s friend and classmate
• Maniben Patel – Daughter of Vallabhai Patel
• R.H. Variava, Deputy Manager of Polson Dairy and his wife
Zarine
• Dara Khurody
• H.M. Patel – Principal Financial Secretary
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TRIAL BY FIRE
• 15th November 1954 - Bhoomi pooja by Rajendra Prasad
• 1956 - UNICEF‟s assistance to setup milk powder plant in
India
• Andheri laboratory - Milk powder from Buffalo milk
• Glen Davies – UNICEF representative
• Bombay State Government approved the project
• October 31, 1955 – Inauguration by PM Nehru
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THE NAME ‘AMUL’
• Philip Tea & Coffee
• 1957 – Kaira Cooperation registered „Amul‟
• „Amulya‟ in sanskrit means „priceless‟
• Main goal – Ensuring best deal for farmers, without exploiting
customers
• Entry into butter market – Polson doomed
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THE NESTLE INCIDENT
• 1956 – Visit to Switzerland at Nestle‟s invitation
• Nestle – Import of milk powder, sugar and tin plate
• Meeting with Kreeber
• Nestle plant at Moga
• Implications of foreign MNCs
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POLSON vs AMUL
• Pestonjee of Polson Dairy
• The Butter divide
• Trouble over market prices of butter
• Pestonjee‟s visit to Amul
• Pestonjee‟s son Minoo - A wastrel
• Bust of Pestonjee – NDDB library
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OPERATION FLOOD
• Oct 31st 1964 – Lal Bahadur Shasthri inaugurated KAIRA
union‟s new cattle feed compounding factory
• PM stayed in Raman Bai‟s home
• PM‟s request
• Creation of NDDB
• Contributions of Dalaya and Michael Halse
• Finalization of proposal – 31st Oct 1968
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OPERATION FLOOD
• Pre-operation flood scenario
• Purpose – Replicate Anand all over India
• Involves 11 million dairy farmers in 24 states
• Help from European surplus
• Rome visit Oct 1968
• July 1970 – „The Billion Litre Idea‟
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OPERATION FLOOD
• „Where cooperation fails, there fails the only hope of rural
India‟
• 1975 – All milk and milk product imports stopped
• NDDB – As a canalizing agency
• JRD Tata‟s refusal
• Manthan, feature film produced by Gujarat‟s dairy farmers
• Phase 1 spanned 1970s
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OPERATION FLOOD
• Phase II – 1981 to 1985
• 43000 village cooperatives and 4.25 million milk producers
• Phase III – 1985 to 1996
• Addition of 30000 new dairy cooperatives
• Cooperation within cooperative dairies
• 1973 – Formation of GCMMF
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OPERATION FLOOD - OPPOSITION
• 1982 to 1983 – Attack from Indian media
• Institute of Social Studies, The Hague – Books and Papers
• Oct 1983 – Illustrated weekly of India – „The White Lie‟
• Feb 1984 – The Jha Commission
• Oct 12 1987 - NDDB Act
• Rao Birendra Singh, Agriculture Minister
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KURIEN‟S OTHER ACHIEVEMENTS
• Milk vending machine
• 1994 – 5348 oil seed growers cooperatives
• One million farmer members
• DHARA – „Stream‟ – Brand name of oil
• 1986 – Pilot project – Tree growers cooperatives
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KURIEN‟S PERSONALITY TRAITS
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BIG FIVE
PERSONALITY
TRAITS
HOLLAND’S
PERSONALITY
TRAITS
MYERS
BRIGGS TYPE
INDICATOR
16 TRAITS
Conscientiousness,Openness andExtraversion
Social andConventional
Extrovert,Thinking, Judging,Sensing
Outgoing, Intelligent,Affected by feeling,Serious,Conscientious,Venturesome, ToughMinded, Practical,
Self-assured, Shrewd,Controlled,Dominant
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AWARDS AND ACHIEVEMENTS
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• Ramon Magsaysay Award – 1963
• Padma Shri – 1965
•
Padma Bhushan – 1966
• Wateler Peace Prize – 1986
• World Food Prize – 1989
• Padma Vibushan – 1999
• Chairman of IRMA
• Chairman of GCMMF and NCDFI
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CSR
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• Amul Relief Trust was started in 2001
• The trust reconstructed 6 schools at a cost of Rs. 41.1 million
in Kutch Area
• GCMMF planted around 239.38 lakhs tree saplings in 21
districts of Gujarat
• The Amul Vidya Shree Award - Std X toppers across India
• The Amul Vidya Bhushan Award - Std XII toppers across India
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REFERENCES
• “I Too Had A Dream”, Verghese Kurien and Gouri Salvi,
Pages 96, 107, 113, 121, 125, 130, 133, 142, 143, 144, 145
• http://www.amul.com/m/amul-relief-trust
•
http://www.amul.com/m/tree-plantation
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