VEGANUARY 2020OFFICIAL SURVEY RESULTS
402,206 people around the world
signed up to Veganuary 2020!
Veganuary participants were asked a short survey about themselves when signing up. Half were served a long survey, and the other half were served a shorter survey.
37%
18%
38%
7%
Reason for Signing Up
Animals Environment Health Other
83%
15%
1% 1%
Gender Breakdown
Female Male Gender Non-conforming Prefer Not To Say
Sign up questions…
RESPONDENTS TO THIS QUESTION:
402,206
RESPONDENTS TO THIS QUESTION:
200,017
3%
21%
29%
20%
17%
8%
2%0%
13-17 18-24 25-34 35-44 45-54 55-64 65-74 75+
Age Group
Sign up questions…
Highest Participating Countries
UK
USA
Germany
Argentina
Chile
Mexico
Italy
South Africa
Australia
Sweden
Highest Participating Cities
London
Santiago
Buenos Aires
Mexico City
Cape Town
Milan
Dublin
Berlin
Zurich
Bristol
RESPONDENTS TO THESE QUESTIONS:
200,017
This survey was sent to 89% (342,997) of people who started their Veganuary pledge between 16th December 2019 & 2nd February 2020 (386,008).
The response rate was 9% (29,570).
RESPONDENTS PER LANGUAGE
English 16,001
German 6,968
Spanish 2,138
Swedish 1,249
Portuguese 187
Italian 3,027
On completing their 31 day pledge, participants were asked to complete a voluntary survey
Q1/ Did you sign up for Veganuary as an individual or on behalf of a group or family?
90%
10%
Individual Part of a group
RESPONDENTS TO THIS QUESTION:
29,570
Q2/ How many people in your group/family participated in Veganuary?
This question was only asked to those people who said they did Veganuary as part of a group (Q1).
Our survey respondents are reporting an additional 8,075 people taking the pledge, which is an extra 27%.
If we were to apply the same percentage to all 400,000 participants, this would be an extra 108,000 people taking our pledge.
67%
16%
11%
3%1% 0% 0% 0% 1%
0
500
1000
1500
2000
2500
2 3 4 5 6 7 8 9 10+
RESPONDENTS TO THIS QUESTION:
3,076
Q3/ What best describes your diet BEFORE you took part in Veganuary?
38%
13%
30%
19%
Omnivore Pescetarian Vegetarian VeganRESPONDENTS TO THIS QUESTION:
29,292
Q4/ Did you maintain a vegan diet throughout your Veganuary pledge?
59%
41%
Yes No
These results do not included people who answered ‘vegan’ to Q3 (What best describes your diet before Veganuary?)
RESPONDENTS TO THIS QUESTION:
23,579
Q6/ During your Veganuary pledge, approximately how many of your meals (including snacks & hot drinks) were vegan?
This question was only asked to those who answered ‘No’ to Q4 (Did you maintain a vegan diet during your Veganuary pledge?)
1%
7%
11%
20%
32%
28%
1%
0
500
1000
1500
2000
2500
3000
3500
4000
0% 1% to 24% 25% to49%
50% to74%
75% to94%
95% to99%
100%
RESPONDENTS TO THIS QUESTION:
11,515
Q7/ Do you intend to continue with a vegan diet after your Veganuary pledge?
These numbers EXCLUDE anyone who said their previous diet was vegan, and those who didn’t maintain a vegan diet during Veganuary,
72%
10%
18%
Yes No Unsure
RESPONDENTS TO THIS QUESTION:
15,351
Q11/ If you hadn't taken part in Veganuary, how likely is it that you would have tried to eat fewer animal products at some point in the next 12 months?
This question was only asked to those who answered ‘No’ or ‘Unsure’ to Q7 (Do you intend to continue a vegan diet?)
6%
13%
28% 28%
22%
2%
0
500
1000
1500
2000
2500
3000
3500
Not at all likely Not very likely Somewhat likely Very likely Extremely likely Don't know
RESPONDENTS TO THIS QUESTION:
9,426
Q12/ How likely are you to try a vegan diet again at some point in the future?
This question was only asked to those who answered ‘No’ or ‘Unsure’ to Q7 (Do you intend to continue a vegan diet?)
2%4%
16%
35%
42%
1%
0
1000
2000
3000
4000
5000
6000
Not at all likely Not very likely Somewhat likely Very likely Extremely likely Don't know
RESPONDENTS TO THIS QUESTION:
11,008
Q13/ Was there anything in particular that influenced your decision to stay vegan? Please tick all that apply.
This question was only asked to those who answered ‘Yes’ to Q7 (Do you intend to continue a vegan diet?)
RESPONDENTS TO THIS QUESTION:
16,04463%
60%
52%48%
36% 34%
22% 20%
11% 11% 10% 10%
0
2000
4000
6000
8000
10000
12000
Q15/ If you had not taken part in Veganuary this year, how likely is it that you would have tried a vegan diet on your own at some point in the next 12 months?
6%
14%
28%
25%24%
2%
0
500
1000
1500
2000
2500
3000
3500
4000
4500
5000
Not at all likely Not very likely Somewhat likely Very likely Extremely likely Don't know
RESPONDENTS TO THIS QUESTION:
16,034
Q15/ Based on your experience so far, how confident are you that you will follow a vegan diet in…?
2%
6%
20%
33%
36%
2% 2%
5%
24%
34%32%
3%2%
5%
24%
31% 31%
7%
2%5%
24%
28%
32%
10%
0
1000
2000
3000
4000
5000
6000N
ot
at a
ll co
nfi
den
t
No
t ve
ry c
on
fid
ent
Som
ew
hat
co
nfi
den
t
Ver
y co
nfi
den
t
Extr
eme
ly c
on
fid
ent
Do
n't
kn
ow
No
t at
all
con
fid
ent
No
t ve
ry c
on
fid
ent
Som
ew
hat
co
nfi
den
t
Ver
y co
nfi
den
t
Extr
eme
ly c
on
fid
ent
Do
n't
kn
ow
No
t at
all
con
fid
ent
No
t ve
ry c
on
fid
ent
Som
ew
hat
co
nfi
den
t
Ver
y co
nfi
den
t
Extr
emel
y co
nfi
den
t
Do
n't
kn
ow
No
t at
all
con
fid
ent
No
t ve
ry c
on
fid
ent
Som
ew
hat
co
nfi
den
t
Ver
y co
nfi
den
t
Extr
eme
ly c
on
fid
ent
Do
n't
kn
ow
6 months' time 1 year's time 2 years' time 5 years' time
RESPONDENTS TO THIS QUESTION:
15,667
Q17/ What was the biggest challenge during your Veganuary pledge?
20%
15%
9%8% 8%
6%5% 5%
0
1000
2000
3000
4000
5000
6000
7000
Eating out Dealing withfriends and
family
Other (pleasespecify)
Missing non-vegan foods
Reading labels I didn't findanything
challenging
Nurtition Cooking
RESPONDENTS TO THIS QUESTION:
29,570
Q18/ Did you see any changes to your health during your Veganuary pledge?
* If you experienced a desirable change in weight (e.g. loss in weight for those seeking to lose weight, or increase in weight for those seeking to gain weight), please report this as an improvement. Please report an undesirable change in weight as a deterioration.
0%2%
36% 37%
17%
8%
1%
6%
36%33%
19%
5%
1%
6%
44%
32%
11%7%
0%3%
41%
32%
18%
6%
1%5%
47%
27%
13%
7%
0
2000
4000
6000
8000
10000
12000
Wo
rsen
ed s
ign
ific
antl
y
Wo
rsen
ed a
litt
le
No
ch
ange
Imp
rove
d a
litt
le
Imp
rove
d s
ign
ific
antl
y
Do
n't
kn
ow
Wo
rsen
ed s
ign
ific
antl
y
Wo
rsen
ed a
litt
le
No
ch
ange
Imp
rove
d a
litt
le
Imp
rove
d s
ign
ific
antl
y
Do
n't
kn
ow
Wo
rsen
ed s
ign
ific
antl
y
Wo
rsen
ed a
litt
le
No
ch
ange
Imp
rove
d a
litt
le
Imp
rove
d s
ign
ific
antl
y
Do
n't
kn
ow
Wo
rsen
ed s
ign
ific
antl
y
Wo
rsen
ed a
litt
le
No
ch
ange
Imp
rove
d a
litt
le
Imp
rove
d s
ign
ific
antl
y
Do
n't
kn
ow
Wo
rsen
ed s
ign
ific
antl
y
Wo
rsen
ed a
litt
le
No
ch
ange
Imp
rove
d a
litt
le
Imp
rove
d s
ign
ific
antl
y
Do
n't
kn
ow
Overall health Energy levels Body weight* Mood Skin appearance
RESPONDENTS TO THIS QUESTION:
21,840
Q26/ Would you recommend Veganuary to others?
98%
2%
Yes NoRESPONDENTS TO THIS QUESTION:
26,931