Presented by: Garett Levy 9/16/14
Perfect Party Because planning the party
should be as fun as the party itself
I am a party host – I like to have people over, cook, and think of fun activities I would like to do with other people (friends and
family). I am trying to think of the perfect party, but there are so many factors to consider – I know why I am having the party, but how many people are coming over? How much would cooking this cost? Is the weather going to be nice that we can BBQ? This
makes me feel unorganized and a little stressed.
Party Problems
Can have a party for anything “Might do one in October, because I have to…it’s been too long” – Shital G
Proud of success “Mad’s birthday was Cinco de Mayo, so we made Spanish themed dishes with little sombreros on them” – Kristel K
Embarrassed of mistakes
“When I don’t have a list, I usually miss something and have to call a friend to ask them to bring the ice or snacks” – Shital G
Structure is critical
“Parties need to have structure. Without the organization, it just delays things” – Bryan and Lara L.
Party Research
Party didn’t meet it’s objective
Music was too loud/low Activity was lame
“Parties also need to have a form of entertainment. Without an activity people will just watch TV” – Rachel U.
…Or buy a keg, but don’t invite anyway, except for one kid in your class
Party Regrets
But at the end of the day…
Planning a party is fucking hard
Meet the People
Shereen
Shereen 31 years old Recently married Bought her first house Looking to start a family
Target Audience
Shereen has matured beyond her youthful parties. She no longer plays beer pong at parties, but is great at “Cards Against Humanity” at one of her game nights. Shereen is recently wed and is hoping to start a family soon. All her friends are married and beginning to have kids of their own. When she host parties, she has to think of the age range that is coming over. Not only do friends come over, but so do their babies and also the in-laws, and the cousins. After buying her first home with her husband, Shereen is enjoying the additional space and is excited to have people over. When having people over, she makes sure she puts together a checklist, because “when I don’t have a list, I usually miss something and have to call a friend to ask them to bring over the ice, or snacks or whatever.” She usually prepares everything, but that doesn’t mean she doesn’t like a good deal. Sometimes, she hold a potluck dinner with a theme and give guests options of what to bring An activity is always prepared, because “without an activity, people will gravitate toward the TV”. Activities will range from game night to holidays to TV/Culture themed dinners.
Key Characteristics - Enjoy company of close friends - Takes care of her things - Willing to pay a little more to make sure
things are done well - Developed in her career - Loves to cook – follows blogs
Goals - Wants to work for a little
more, but wants to start a family
Frustrations - Being unorganized/unprepared - Loud music
Caroline
Caroline goes out twice a week with her friends. She likes to have friends over, but mostly it’s to host a pregame before going out for the evening. Caroline would love to have people over all the time, but she HATES cleaning her apartment to make sure it is nice for her guests and a disaster after they leave. When Caroline does have people over they are mainly her friends (who are friends with each other). “We will normally hang out until we decide to eat and then we eat.” There is usually no set activity when people come over, but that doesn’t stop an impromptu dance partying from happening. With an expensive apartment and a not-well paying job, Caroline will usually prepare food, but will have guest bring their own alcohol, desserts, or just pay them back for food (e.g. pizza). Caroline likes to be active with her friends, but it doesn’t necessarily need to be at her apartment. She can hang out at a bar, in the park. As long as Caroline is with her friends, she is usually having fun.
Key Characteristics - Living on a budget - Hates boring situations - Limited space - Looks for an excuse to do something - Loves trying new foods and cooking - Work hard, play hard
Goals - Enjoying her freedom, before
settling down - Do well at work Frustrations - No/Very low music makes things
awkward
Caroline 24 years old Single Recently graduated Rents with roommate
The Work
User Flow
Card Sort
Findings and affects Have two “dates” Removed from form field Confusion of the pictures/social posting Removed from MVP
Age, Occasion, Budget were not organically clustered Add a sub-navigation called Basic Info
Site Map
Home Page 0.0
Create a Party 1.0 My Party 2.0
Checklist 1.1 Previously Created Parties 2.1
Sketches
Task: Create an account
Task: Create a party
Wireframes Task: Select an Appetizer and Save
Wireframes Task: Delete a Recipe
Prototype
http://invis.io/A51CRTMK3
Remove Log-In Interface until you need to
Remove drop-down icon on checklist until you have selected items Don’t have competing “Save” icons that do different objectives
Remove as many steps as possible where you can
Usability Testing Learnings
Content Expansion All holidays Dinner parties Birthday parties Themed parties Game nights Pre-gaming
Photo Functionality
Add Photos and videos Create albums and share on social media Real-time photo sharing with all guests
Next Phases of App
API Configuration For ordering food To purchase decorations and supplies
Thank you Questions?