Using the Quadric® Framework as a Management Tool
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Copyright © Quadric® 2009
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Industry leaders could make many claims, but choose to build focused positions
Product leadership?
Service leadership?
Innovation leadership? Position
Reliability
Empowering people
Safety
Performance
Simplicity
Driving change
Problem solving
Yes
Yes
Yes
Yes
Yes
Yes
Yes Yes Yes
Yes Yes Yes
Yes Yes Yes
Yes Yes Yes
Yes Yes Yes
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Emotional
Rational
Internal
External
Emotional
Optimized Brand Portfolio
Rational
Operational Evidence
Inte
rnal
Cultural Uniqueness
External
Aligned Marketing
Positioning Strategy (True, relevant, high-
value focus)
Your positioning strategy guides decisions across your value chain
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Company Suppliers Distributors Dealers/ retailers
Influencers End-users Investors
Use positioning to manage your value chain, not just your company
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Company Suppliers Distributors Dealers/ retailers
Influencers End-users Investors
Use positioning to increase marketing effectiveness, driving volume and pricing
Pull Push
Drive volume & pricing
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Company Suppliers Distributors Dealers/ retailers
Influencers End-users Investors
Use positioning to guide branding and communications, influencing future trends
Pull
Influence future trends
Pull Push
Drive volume & pricing
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Company Suppliers Distributors Dealers/ retailers
Influencers End-users Investors
Use positioning to guide innovation by development teams and partners
Pull
Influence future trends
Push
Guide innovation
Pull Push
Drive volume & pricing
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Company Suppliers Distributors Dealers/ retailers
Influencers End-users Investors
Use positioning to integrate past and future acquisitions
Pull
Influence future trends
Push
Guide innovation
Pull Push
Drive volume & pricing
Integrate acquisitions
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Do you have a clear positioning strategy?
Your Quadric
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Is your brand portfolio optimized to best represent your position? (e.g. naming, visual identity)
Do you have a clear positioning strategy?
Your Quadric
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Is your brand portfolio optimized to best represent your position? (e.g. naming, visual identity)
Do you have a clear positioning strategy?
Are you creating cultural uniqueness which directly supports your position? (e.g. behaviors, attitudes)
Your Quadric
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Is your brand portfolio optimized to best represent your position? (e.g. naming, visual identity)
Do you collect operational evidence that reinforces your position? (e.g. performance metrics, case studies)
Do you have a clear positioning strategy?
Are you creating cultural uniqueness which directly supports your position? (e.g. behaviors, attitudes)
Your Quadric
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Is your brand portfolio optimized to best represent your position? (e.g. naming, visual identity)
Do you collect operational evidence that reinforces your position? (e.g. performance metrics, case studies)
Do you have a clear positioning strategy?
Are you creating cultural uniqueness which directly supports your position? (e.g. behaviors, attitudes)
Have you aligned marketing to build your positioning while driving sales? (e.g. sponsorships, advertising)
Your Quadric
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Add positioning to your strategy process
Develop a clear positioning strategy
Position?
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Implement your positioning strategy in each area of your Quadric
Develop a clear positioning strategy
Position?
Implement the strategy thoroughly
Position
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Let your positioning strategy guide decisions, building strategic differentiation over time
Develop a clear positioning strategy
Position?
Implement the strategy thoroughly
Position
Manage based on positioning
Position
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Copyright © Quadric® 2009
