Rob SchererUser Experience Lead @uxRob
Rob AlfordProduct Manager @robmalford
Using a design sprint to accelerate innovation
Build Launch LearnIdea
Mon
Unpack
Tue
Sketch
Wed
Decide
Thu
Prototype
Fri
Test
The GV design sprint process
@uxRob@robmalford
We shortcut the usual endless-debate cycle and compress months of time into a single week. Instead of waiting to launch a minimal product to understand if an idea is
any good, teams get great data from a prototype.
The sprint gives these companies a superpower: The ability to build and test
nearly any idea in just 40 hours.
www.gv.com/sprint/
@uxRob@robmalford
“Organisations that are truly lean have a strong competitive advantage
because they respond very rapidly and in a highly disciplined manner to market demand, rather than try to
predict the future.”
– Mary Poppendieck
@uxRob@robmalford
SEEK agile development lifecycle
Think
Deliver
Tweak
Design
Daily stand up
Team
Backlog refinement
Product Backlog
Retrospective
Showcase
Measure
Iterations
• Employment Business Long Term Strategy
• Market data • Competitive landscape • Product feedback
Inception
Tweaks from Product Metrics
Product Metric
Learnings
Roadmaps • Strategic Roadmap • Product Roadmaps • Stream Roadmaps • Tech Roadmap
Prioritisation of ideas list
Business Case
Opportunity Analysis
Production Release
Problem Definition
Conceptual Design
Refine Design Detailed Design
Research & Validation
Testing and Evaluation
@uxRob@robmalford
SEEK agile development lifecycle
Think
Deliver
Tweak
Design
Daily stand up
Team
Backlog refinement
Product Backlog
Retrospective
Showcase
Measure
Iterations
• Employment Business Long Term Strategy
• Market data • Competitive landscape • Product feedback
Inception
Tweaks from Product Metrics
Product Metric
Learnings
Roadmaps • Strategic Roadmap • Product Roadmaps • Stream Roadmaps • Tech Roadmap
Prioritisation of ideas list
Business Case
Opportunity Analysis
Production Release
Problem Definition
Conceptual Design
Refine Design Detailed Design
Research & Validation
Testing and Evaluation
Trying to predict the future?
Endless debate cycle?
@uxRob@robmalford
Build Launch LearnIdea
Mon
Unpack
Tue
Sketch
Wed
Decide
Thu
Prototype
Fri
Test
The GV design sprint process
@uxRob@robmalford
Build Launch LearnIdea
Mon
Unpack
Tue
Sketch
Wed
Decide
Thu
Prototype
Fri
Test
Empathy? Earlier user feedback?
The GV design sprint process
@uxRob@robmalford
Customer journey
@uxRob@robmalford
Empathy map
@uxRob@robmalford
Deviating from the GV process
@uxRob@robmalford
Ideas
Iterat
ionImplementation
Requirements
Discover Define Develop Deliver
The question or problem A clear opportunity A functioning and proven concept
Unpack & empathy How might we? Sketch & test Decide & prototype
Diverge and converge
@uxRob@robmalford
Shared understanding Informed decision
Definition Execution
Deviating from the GV process
1.Build empathy
2.Earlier user engagement
3.Test multiple ideas
4.No executive votes
@uxRob@robmalford
The key ingredients
1.The right team
2.Keeping it visual
3.Tight time constraints
4.Executive buy in (and freedom)
@uxRob@robmalford
Practical tips
1.Homework
2.Learn to draw exercise
3.Everyone facilitates
4.Everyone takes notes
5.Guerrilla research@uxRob@robmalford
Homework
@uxRob@robmalford
Learn to draw exercise
@uxRob@robmalford
Everyone facilitates
@uxRob@robmalford
Everyone takes notes
@uxRob@robmalford
Guerrilla research
@uxRob@robmalford
So what?
@uxRob@robmalford
Get in touch
/seek-user-experience
@SEEK_Geek
@uxRob
@robmalford
We’ve got some shoes to fill
Product Manager (Jobseeker) Product Manager (International) Delivery Manager x 2
We’re always looking for passionate people who know their stuff. Talk to us.
@uxRob@robmalford