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Page 1: Usability, Groupthink, and Authority

Usability, Groupthink, & Authority

@cliffseal

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6Co-conspirators

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1Poor Soul

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74%Answered Wrong

(at least once)

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28%Answered Wrong

(6+ times)

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Does social pressure

actually alter perception?

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Probably.

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Value is perceived.

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Heuristics

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Heuristics

Groupthink

Authority

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Heuristics

GroupthinkAuthority

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GroupthinkAuthority

Heuristics

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Understand & Help Users

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Anonymity ∷ Nonconformity

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Trust builds authority.

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Don’t kill groupthink. Leverage it.


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