SEO AND USABILITY
@jennyhalasz
Experienced. Ethical. Elemental.
@jennyhalasz
Agenda
Assumptions Basic SEO User-Centered Design Best Practices Friction/Unsupervised Thought Personas Motivation/Value Proposition
@jennyhalasz
Basic SEO “Musts”
Must be seen Must be relevant Must motivate a click
@jennyhalasz
Keyword Research
http://searchengineland.com/the-keyword-research-rabbit-hole-110489
@jennyhalasz
Search for “keyword research”
@jennyhalasz
Personalized
@jennyhalasz
Push vs. Pull
@jennyhalasz
F-Shaped Pattern
@jennyhalasz
F-Shaped Pattern
@jennyhalasz
Short and Sweet
@jennyhalasz
Make it Fast
@jennyhalasz
Friction
@jennyhalasz
Friction
@jennyhalasz
Friction
@jennyhalasz
Unsupervised Thought
@jennyhalasz
Supervised Thought
@jennyhalasz
Supervised Thought
@jennyhalasz
Personas
Name Picture Backstory
@jennyhalasz
Motivation
@jennyhalasz
Value Proposition
@jennyhalasz
Motivation
@jennyhalasz
Value Proposition
@jennyhalasz
Calls to Action
@jennyhalasz
Calls to Action
@jennyhalasz
If you remember nothing else…User-centered design is ROI!
Reduce Friction and Unsupervised Thought
Obvious Motivation and Value Proposition
Interact with a Clear Call to Action
@jennyhalasz
Recommended Reading
Jenny [email protected]
@jennyhalasz