Quarterly Report: March – May 2014 Client: Upper Oakville Shopping Centre Campaign: Neighbourhood Secret Date Prepared: June 11, 2014 Prepared By: A. Page
• Extend social currency in the community
• Build email database
• Build Facebook likes & Twitter followers
• Drive in-store traffic
Campaign Goals
Email Creative
Social Creative
Campaign Statistics
• 14,030 visitors (total response)
• 2,170 purl visitors (PURL response)
• 3,889 share (social response)
• 7,971 other (email/direct response)
• 1,968 Opt-ins 14.03%
• 426 Shares 21.65%
Results Notes
471500 15.45%TOTAL
COUPON EMAILS CTR 7.67% NEWSLETTER EMAILS CTR 2.84%
Email Statistics
Google Audience (neighbourhoodsecret.net)
• Google indicates 9,995 visits
• 4,872 unique visitors
• 47.9% new visitors
• 43,343 page views
• 4.34 pages / visit
Google Results
Location
Google Funnel
Google Audience (oakvilleshops.com)
Traffice Analysis
Sharing Vehicles
Coupons
Facebook Likes (New: 113)
Twitter Followers (New: 276)
Raven5 Metrics Raven5 tracks conversions generated from website traffic, social media traffic & email traffic. We've applied the following average figures for the purpose of applying value to the associated and varied online activity generated. Conversion & Engagement Value Website views – 47,553 - $1,426.59 Website visit – 12,265 - $12,265.00 Time on site – n/a - $0.00 Email opens – 70,422 - $21,126.60 Email clicks – 3,873 - $3,873.00 Email opt in – 1,968 - $11,808.00 Social impression – 3,666,871 - $3,666.87 Social Twitter – 276 - $828.00 Social Facebook – 113 - $565.00 Coupons Activated – 1,802 - $1,802.00 Total Value $ 57, 361.06
Website views $0.03, visit $1.00, time on site 2 minutes $1.50 / Email - open $0.30, click $1.00, opt in $6.00 /
Social - impression $0.001, Twitter follower $3.00, Facebook LIKE $5.00, Coupons Activated $1
Metrics
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