Understanding Gmail Deliverability
May 2, 2017
WELCOME!
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Panel Introductions
Emily Gates SVP Global Client Services
Return Path
Matt Mikolajchak Principal Technical Account Manager
Return Path
Lawrence Montoya Director Digital Member Experience
AARP
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Here’s what we know
Gmail is a challenging black box to navigate for email marketers
Just when you feel like you’ve got it figured out,
it changes
You’re not alone if you feel this way, it’s a common challenge across the industry
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Deliverability is an Industry-Wide Problem
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What you need to navigate Gmail
Knowledge Data Action
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Understanding Gmail
Gateway Delivery Agent
Subscriber Relative
Engagement
Traditional Reputation
Global Engagement
List Quality
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Personal emails and messages from other categories where the tab isn’t turned on
Mailing lists and groups
Transactional emails like receipts and shipping notifications
Email marketing promotions and offers
Social notifications and updates
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34% of Gmail Users Use Tabs to Sort Email
Do you currently use Gmail tabs to sort your email?
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Social, Promotions Most Widely Used Tabs
What Gmail tabs do you currently have enabled?
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How do you know you have a Gmail issue?
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Thank You Please visit us at booth 126 to speak with one of
our Return Path deliverability experts