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Types of Facebook Ads
Facebook Sponsored Content
General Advertisements
Page Event Application Post Marketplace Ads (URL)
Sponsored Story
Page Application Post
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General Ads – Marketplace Ads
• CTR is Low - No Social Context
• Target Option: Anyone
• Purpose: Drive traffic outsideFacebook
• Industries using it: Primarily E-com companies & companies looking for lead generation
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General Ads – Page, Event, Application
• Target Option: Anyone
• Purpose: Promote Page, Event & Application
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General Ads – Posts
• Target Option: Anyone
• Purpose: Amplify the distribution of Post Content
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Sponsored Stories
• Target Option: Friends of People who have already liked
• Purpose: Promote Page, Application & Post
• Visibility: Sponsored Ads column & News Feed
• Only Ad type that is appearing on Mobile interface
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